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FutureBook40


Who’s who and where you can find them...


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he FutureBook 40, published in March and sponsored by Kortext, was The Bookseller’s definitive list of publishing innovators in the UK, including FutureBook’s Person of the Year, Sharmaine Lovegrove, Pan Macmillan’s Sara Lloyd and Tom Abba, associate professor of art and design at the Universit of the West of England, Bristol. The following alumni are speak- ing at FutureBook 2018.


Nick Barreto, technology director for Canelo, is teaching publishers and authors how to Build Better E-books in the PLAY stream (11 a.m., Bishopsgate Suite)


Syima Aslam from the Bradford Literature Festival is bringing her perspective to a panel discussion about What Readers Really Want (2 p.m., Broadgate 2)


Heather McDaid, founder of indie 404 Ink, is sharing her experiences in Cutting Through the Noise: How to Market in a Post-GDPR, Post- Influencer Age (11 a.m., Broadgate 1)


Nick Coveney, publisher relations and content lead for Kobo, is compèring the live ThinkSprint session (noon, Bishopsgate)


Jess Williams, founder of voice app developer Opearlo, is bringing her expertise to Trends in Audio Content for Voice Assistant Technology (2 p.m., London Wall Suite)


Anna Gerber and Britt Iverson of Visual Editions are discussing their work in the New Platforms, New Ways of Storytelling panel alongside Tom Abba. The session will be chaired by Pan Macmillan’s Sara Lloyd (Noon, Broadgate 1)


Alice Revel, founder of book box subscription service Reading in Heels, is speaking on the panel Subscription or Streaming: The Future of Bookselling?, chaired by Yodomo’s Sophie Rochester (2.50 p.m., London Wall Suite)


Clarissa Pabi, manager and executive producer of “Mostly Lit”, is running the Podcast Symposium (4.05pm, London Wall Suite)


Rebecca Evans, founder of writing produc- tivity app Prolifiko, is helping judge the live BookTech Startup of the Year pitch-off (2 p.m., Bishopsgate Suite)


Crystal Mahey-Morgan of indie publisher OWN IT! is introducing Creative Keynote speaker, and performance poet Sophia Thakur (5 p.m., Broadgate 1 and 2)


Sharmaine Lovegrove, our FutureBook Person of the Year 2018, is wrapping up the day with a powerful 10-minute call to arms (5.15 p.m., Broadgate 1 and 2)


BOLINDA’S REBECCA HERRMANN LEFT WAS AWARDED FUTUREBOOK LEADER OF THE YEAR AT LAST YEAR’S AWARDS


FutureBook Awards Tiny indies mix with big boys on shortlists


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he 2018 FutureBook Awards shortlists provide an interesting overview of the state of innovation right now.


Te six projects in the running for FutureBook


of the Year include two audiobooks —Penguin Random House’s Only Human and HarperCollins’ Life On Earth—as well as one book with integrated audio, Te Tallowmere Annual (Faber Music) and a medley of audio, art and animation in Te Real Ting (Amazon Publishing). Also shortlisted is “the first ever AR-powered novel”—Te Ghostkeeper’s Journal and Field Guide (Carlton Books)—and WatAdventure in Australia from new kids’ publisher WatAdventure, which crowdsources book content from young readers. FutureBook Campaign of the Year demon-


strates how big-name authors can be given a fresh spin with clever use of digital—see Lily Allen’s My Toughts Exactly (Bonnier) and Te Retreat by Mark Edwards (Amazon Publishing), as well as the voice-activated StoryCastle Google Assistant app from HarperCollins Children’s Books, which


With thanks to our award sponsors... Podcast of the Year is sponsored by Audible


FutureBook of the Year is sponsored by Frankfurt Book Fair


FutureBook Person of the Year is sponsored by Mosaic Executive Search


The 2018 FutureBook Awards shortlists provide an interesting overview into the state of innovation right now


brings favourite stories to a new generation. But it also honours smart and emotive campaigns from smaller indies, such as Gaspard the Fox from Welsh press Graffeg. PRH’s Like A Woman, the female-author-only pop-up bookshop, is a great example of how powerful real-world booksell- ing can still be, while HQ’s BOSH! integrated everything from scented bus stops to a day-long vegan festival. Finally, the efforts of Sam Conniff Allende and PRH to rethink every aspect of book marketing for Be More Pirate holds many transferable lessons for others in the industry. Podcast of the Year,


new for 2018, honours both solid successes and new entrants. Te bells-and-whistles “Penguin Podcast” is the only finalist from a traditional publisher, although book-condensing app


Blinkist also scores a slot with its well-targeted


“Simplify” series. Two children’s podcasts make the list: “Down the Rabbit Hole” and “Story Shed”, while “Mostly Lit” and “Not Another Book Podcast” both make the cut for their skill in positioning books as part of wider pop culture for a more diverse audience. Last on the seven- strong shortlist is “Te Bestseller Experiment”, a weekly podcast from authors Mark Stay and Mark Desvaux, who interview everyone from Michael Connelly to Bryan Cranston as they attempt to work out what makes a hit book. Te winners will be announced at the end of


FutureBook Live, following the closing address from the FutureBook Person of the Year winner, Dialogue Books’ Sharmaine Lovegrove.


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