Programme Afternoon


From 11:30 to 16:45, the Conference splits into two streams, signalled on the programme using the following key


Books stream


Media stream


Sessions in the Books stream will take place in the County Suite


Sessions in the Media stream will take place in the Westminster room


with readers, and why schools need our help Maz Evans author, founder of BookBuddy


14:50 Events and PR from an author's point of view Stewart Ross author


SESSION THREE


Finding Readers and Reaching Out


14:00 Knights Of: what we did, why we did it, and what we did differently


Aimée Felone co-founder, Knights Of David Stevens co-founder, Knights Of


14:00 Points of view: what producers are looking for and why Camilla Deakin joint-m.d., Lupus Films Billy Macqueen co-founder, Darrall Macqueen Jane Steventon producer, Awesome


PANEL Te Points of View session will conclude with a panel discussion featuring its participants, chaired by Te Bookseller reporter Heloise Wood


14:20 Five ways to the heads and hearts of Generation Z Emily Goldhill strategist, Livity


14:35 BookBuddy: connecting books


TheBookseller.com Study Case


15:00 Reflecting realities: unpicking the diversity word


Louise Johns-Shepherd chief executive, CLPE Farrah Serroukh learning programmes leader/ Reflecting Realities project lead, CLPE


15:00 Full exploitation: getting noticed, getting deals


Panel


CHAIR Heloise Wood reporter, The Bookseller Tobi Coventry director, Dialogue Scouting Emily Hayward Whitlock head of book to film, Te Artists Partnership Ingrid Selberg consultant, Ingrid Selberg Consulting


15:15 Justice for Mr Underbed: how Andersen Press reacted to that John Lewis advert to sell more books Paul Black PR director, Andersen Press


15:30 Tea/coffee break SESSION FOUR


Changes, Challenges and Developments


16:00 Competing for copyright, licences & rights CHAIR Benedicte Page


Panel


deputy editor, Te Bookseller Davinia Andrew-Lynch agent & founder, Andlyn Owen Atkinson chief executive, ALCS Kate Wilson managing director, Nosy Crow


16:00 Books & Beyond: gaming


Mark Chambers product & channel marketing manager, Games Workshop Neil Coombe head of publishing, Games Workshop


Books & Beyond: digital


Meir Biton co-founder and CPO, Storyball Marine Debray head of group strategy & business development, HarperCollins UK


Books & Beyond: augmented reality Japhet Asher digital director, Carlton Publishing


PANEL Te session will conclude with a panel discussion featuring its participants, chaired by Te Bookseller editor Philip Jones. Ends at 16:45.


Study Case


16:20 Putting the verse into universal: new research reveals the appeal of poetry for children


Joseph Coelho National Poetry Day ambassador Andrea Reece National Poetry Day manager, Forward Arts Foundation


16:35 Storycastle: using voice to discover audiobooks Joanna Surman digital director, HarperCollins


16:50 David Fickling in conversation with Anne Fine


David Fickling founder, David Fickling Books Anne Fine author


17:20 Drinks & networking 09


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