SECTOR ANALYSIS £2.99
Retail price for Te Little Book of Jokes for Kids of All Ages, which massively over-indexed on its TCM-wide ranking, claiming third through indies
40th
Position claimed in the indie bestseller chart by the TCM-wide number one, David Walliams and Tony Ross’ Gangsta Granny Strikes Again!
solidarit with the England player in the face of racist online abuse. Robin Stevens’ Murder Most Unladylike short story collection, Once Upon a Crime , sleuthed into second place, while the first title in the middle-grade crime series scored 12th place. Indie chart stalwart The Little Book of Jokes for Kids of All Ages massively over-indexed on its TCM-wide ranking, hiting third. In the adult fiction and non-fiction
charts, the independent booksell- ers’ number one was either also top (Richard Osman’s The Man Who Died Twice in the fiction charts) or runner-up (Bob Mortimer’s And Away... in the non-fiction category, with Guinness World Records 2022 claiming the number one) for the TCM-wide chart for the same period. However, the
Children’s indie chart looked very different to its TCM counterpart. The overall front-runner for the second half of the year, J K Rowling and Jim Field’s The Christmas Pig, charted fiſth, with David Walliams and Tony Ross’ Megamonster in sixth. The current kids’ number one, Walliams’ second title of the year, Gangsta Granny Strikes Again! hit 40th place. For the same period in the TCM-wide Children’s chart it was third. Adam Silvera’s They Both Die at the
End, originally published in 2017, was at the very forefront of the BookTok wave from the beginning of 2021, and spent much of the spring and early summer in the Children’s overall top spot for the year, before Megamonster
Trendwatch Christmas titles
226,665 units
The Christmas Pig J K Rowling & Jim Field
151,035 units
The Christmasaurus and the
MARCUS RASHFORD, ADAM SILVERA BELOW AND ROBIN STEVENS BOTTOM WERE INDIE SUCCESS STORIES
Adam Silvera’s phenomenal sales outside lockdown alone gave a significant boost to the Young Adult Fiction category
leapfrogged it in July. However, its phenomenal sales outside lockdown alone gave a significant boost to the Young Adult Fiction category last year. Karen McManus’ consistently high-selling YA noirs also performed strongly, with her début ,One of Us is Lying, in 10th place and December 2020-published The Cousins in 48th. Indie bookshop customers were ready for Christmas, with Julia Donaldson and Victoria Sandøy’s The Christmas Pine the highest- charting picture book and Tom Fletcher and Shane Devries’ The Christmasaurus and the Naught List notching up 15th place. Following Eric Carle’s death earlier this year in May at the age of 92, The Very Hungry Caterpillar hit 18th place.
Naughty List Tom Fletcher & Shane Devries
84,265 units
Greg the Sausage Roll Mark & Roxanne Hoyle, Gareth Conway
66,789 units
Disney Storybook Collection Advent Calendar
59,354 units
The Christmasaurus Tom Fletcher & Shane Devries
*Sales are across all editions through the entire TCM.
February 2022–July 2022 07
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