SECTOR ANALYSIS
Children’s Indie Retailers’ Top 50 Football star Rashford is on the spot as inspirational guide for kids tops the chart
Title
1 You Are a Champion 2 Once Upon a Crime
4 They Both Die at the End 5 The Christmas Pig 6 Megamonster
7 The Christmas Pine 8 The Puffin Keeper 9 Big Shot
10 One Of Us Is Lying
THE LATE ERIC CARLE’S CATERPILLAR CLASSIC CHARTED IN THE INDIE TOP 20
Marcus Rashford scored a sensational début with You Are a Champion, which was the top title through indie booksellers
Kiera O'Brien @kieraobrien
M
arcus Rashford and Carl Anka’s You Are a Champion is the independent book- shops’ bestseller in the Children’s category for the second half of 2021. The inspirational mental health guide has spent a total of five weeks in the kids’ number one spot since its publication in late May so far, selling more than 200,000 copies. The title posted its highest weekly sale the week following the Euro 2020 final at Wembley, with volume bouncing 74% week on week to 17,257 units following Rashford’s penalt miss during the final shootout. No Pizza Hut ads were
necessary for Rashford’s redemption, with British book buyers showing
06 The Bookseller Buyer’s Guide Children’s
11 The Gruffalo and Friends Advent... 12 Murder Most Unladylike 13 The Lost Spells 14 Wild Child
17 Squirrel’s Snowman Author Imprint M Rashford & C Anka Macmillan...
3 The Little Book of Jokes for Kids... - Zymurgy Adam Silvera S&S Children’s
J Donaldson; V Sandoy Scholastic Michael Morpurgo Puffin
ISBN (+978) Format 1529068177 Paperback
Robin Stevens Puffin 0241419830 1903506318 1471166204
HarperCollins 0008487591
Paperback Paperback Paperback
J K Rowling; Jim Field Little, Brown 1444964912 Hardback D Walliams; T Ross
Hardback
0702310164 Hardback 0241454503
Jeff Kinney Puffin 0241396650 Karen M McManus Penguin Donaldson; Scheffler Macmillan...
Robin Stevens Puffin 0141369761 Macfarlane & Morris Hamish Hamilton Dara McAnulty Macmillan...
15 The Christmasaurus... Naughty List T Fletcher; S Devries Puffin 16 Harry Potter... Philosopher’s Stone J K Rowling Bloomsbury Donaldson; Scheffler Macmillan... Eric Carle Puffin
18 The Very Hungry Caterpillar 19 Oi Aardvark!
20 The 143-Storey Treehouse
22 As Good As Dead 23 The Hospital Dog
21 The Ballad of Songbirds and Snakes Suzanne Collins Scholastic Holly Jackson Farshore J Donaldson; S Ogilvie Macmillan... Donaldson; Zommer Macmillan... Holly Jackson Electric Monkey Katherine Rundell Bloomsbury... Donaldson; Scheffler Macmillan...
24 The Woolly Bear Caterpillar 25 A Good Girl’s Guide to Murder 26 The Explorer 27 The Gruffalo
28 Kay’s Marvellous Medicine 29 Kay’s Anatomy 30 Stick Man
31 The Tiger Who Came to Tea 32 The Jolly Christmas Postman 33 Rooftoppers
34 Danger at Dead Man’s Pass 36 The Primrose Railway Children 0141375632
Paperback Hardback Paperback
1529052879 Hardback Paperback
0241444641 Hardback 1529045321
Hardback
0241407356 Hardback 1408855652
1529034370 Hardback 0241003008
Kes Gray; Jim Field Hodder Children’s 1444955927 A Griffiths; T Denton Macmillan...
Paperback
Hardback Paperback
1529047875 Hardback 0702309519 1405298605
Paperback Paperback
1509868322 Paperback 1529012187 Hardback 1405293181 1408882191
A Kay; H Paker Puffin 0241508527 A Kay; H Paker Puffin 0241452929 Donaldson; Scheffler Alison Green Judith Kerr HC Children’s Allan & Janet Ahlberg Puffin
Katherine Rundell Bloomsbury... Leonard & Sedgman Macmillan...
35 What the Ladybird Heard... Seaside J Donaldson; L Monks Macmillan... J Wilson; R Dean Puffin
37 Bunny vs Monkey... League of Doom! Jamie Smart David Fickling 38 Dog Man 9: Grime and Punishment Dav Pilkey 39 A Monster Ate My Packed Lunch! 40 Gangsta Granny Strikes Again! 41 Maria’s Island 42 Oi Frog!
Scholastic Victoria Hislop Walker
43 The Smeds and the Smoos 44 October, October 45 The Boy With Wings
46 Rowley Jefferson’s Awesome... 47 The 13-Storey Treehouse 48 The Cousins 49 Superworm
50 The Girl and the Dinosaur
1509804757 Paperback Hardback Paperback
1407170718 Paperback 0007215997
0141340111 Hardback 1526624802
Paperback Paperback
1529013122 Paperback 1529023152 Paperback 0241517765 1788452304 0702310676
Hardback Paperback Paperback
P Butchart; T Flintham Nosy Crow 1788009690 Paperback D Walliams; T Ross
HarperCollins 0008262204 1406399073
Kes Gray; Jim Field Hodder Children’s 1444910865 Donaldson; Scheffler Alison Green Katya Balen Bloomsbury... Lenny Henry Macmillan...
Jeff Kinney Puffin 0241458839 A Griffiths; T Denton Macmillan... Karen M McManus Penguin Donaldson; Scheffler Alison Green
Hardback Hardback Paperback
1407196657 Paperback 1526601933 1529067835
1447279785 Paperback 0241376942
H Hughes; S Massini Bloomsbury... 1408880548
Paperback Hardback Paperback
Paperback
1407170725 Paperback Paperback
Date range 4th July to 4th December 2021. Unless otherwise stated, charts use data from Nielsen BookScan Total Consumer Market, representing print book sales through around 6,500 retailers. Any title discounted by more than 74.5% is ineligible for inclusion.
Paperback Paperback
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