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British Asian authors Vaseem Khan and Abir Mukherjee take a wry look at the world of books, writing and the creative arts. Insightful, funny, packed with stellar interviews and the odd dose of cross-cultural confusion, they dare to explore the parts other podcasts cannot reach.
THE SHORTLIST
The Sentinel Lee & Andrew Child BANTAM PRESS
The Patient Man Joy Ellis JOFFE BOOKS
The Guest List Lucy Foley HARPERFICTION
The Thursday Murder Club Richard Osman VIKING
A Song for the Dark Times Ian Rankin ORION FICTION
BOOK OF THE YEAR CRIME & THRILLER
T
he fifth instalment of J K Rowling’s crime series, writing as Robert Galbraith, was dubbed “intricate”, “engaging” and “memorable” by the judges for this category. Troubled Blood saw the captivating detective duo Cormoran
Strike and sidekick Robin Ellacott head to the Cornish coast to confront a serial killer at large and tackle Strike’s first cold case. The judges commended the “extremely intelligently crafted” plot and felt the pair’s “will-they-won’t they?” relationship brought an additional layer of interest that kept readers of the novel hooked. The Sphere team set out to build the Robert Galbraith brand with a significant
WINNER Troubled Blood
Robert Galbraith SPHERE
pre-awareness campaign featuring a series read-along, Kindle promotions, exclusive extracts and an international influencer outreach campaign via Instagram. As well as impressing the judges, the team’s work saw commercial success: the titled received a record 93,500 pre-orders. The judges agreed that Troubled Blood is “the best in the series so far”
and readers clearly thought so too: hardback sales were up 55% on the previous book, with the title selling just over 152,000 copies through Nielsen’s TCM, excluding lockdown-era sales.
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