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Clays specialises in the manufacture of monochrome books, reacting quickly to  


IMPRINT OF THE YEAR GOLLANCZ


THE SHORTLIST HIGHLY COMMENDED


Dialogue LITTLE, BROWN


Fourth Estate HARPERCOLLINS


Bluebird PAN MACMILLAN


Bookouture HACHETTE


HQ HARPERCOLLINS


Tinder Press HEADLINE


Trapeze ORION


VIKING PENGUIN GENERAL


Yellow Kite HODDER & STOUGHTON


G


ollancz has ploughed its science fiction and fantasy furrow at Orion for more than two decades, but last year the imprint flourished like never before.


Its escapist publishing perfectly met the need


for diversions in a year of lockdowns, and sales jumped by more than 50%. It published nearly a third of 2020’s biggest sellers in its genres, led by Ben Aaronovitch’s False Value, and there was renewed energy in backlist—not least in Andrzej Sapkowski’s The Witcher novels after a popular Netflix adaptation. It had a crop of award winners too, including M John Harrison’s The Sunken Land Begins to Rise Again at the Goldsmiths. By launching the Gollancz and Rivers of


London BAME SFF Award, it led a much-needed drive to diversify SFF publishing. Beyond print, audio sales doubled and a record number of film and TV deals were signed. Care of its authors was excellent, and marketing and publicity


31


work pivoted brilliantly to digital platforms. Its win is a triumph for often overlooked


genre fiction imprints, and demonstrates how publishing does not always need household names or a large team to produce big numbers. “There’s a real energy about the team, and


you always know when you’re holding a Gollancz book—which is one of the points of an imprint,” said the judges. “It’s an old list that keeps itself fresh and exciting, and it rose to the occasion magnificently in 2020… this was its year.”


HIGHLY COMMENDED in this category is Dialogue. In just its third year, the list was front and centre of publishing’s efforts on diversity, not least through Brit Bennett’s six-figure-selling The Vanishing Half. “[Publisher] Sharmaine Lovegrove has done an extraordinary job of establishing Dialogue… it’s already a great force for good in publishing,” said the judges.


GOLLANCZ PUBLISHING DIRECTOR MARCUS GIPPS


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