PAST WINNERS
2020
2019
2018
2017
2016
THE SHORTLIST
W
onderbly has been a frontrunner among the new breed of publishers driven by tech and innovation, and it had by far its best year yet in
2020, selling more than a million books across the globe, while notching up its all-time best results in the home market. With its personalised publishing striking a
chord in the year of Covid, Wonderbly really spread its wings. The Lost My Name series with which the business began remains evergreen, but there were six fresh personalised titles and series including I Love You This Much, which was ideal for families unable to meet in person. Other new books targeted the Christmas and Mother's and Father's Day markets, while a move into educational publishing was perfectly timed. Judges were impressed by Wonderbly’s inter-
mediary-free model, which was a boon during the lockdowns and brilliant for maximising
profitability. Keeping writing, illustrations and technology work in-house gives it complete ownership of content, and through its Wonderbly Productions arm, it is even able to handle the transformation of its books into TV properties. Direct sales bring the company much closer
to its customers than other publishers can get, and the purely digital model insulated it from many of 2020’s disruptions in the supply chain. It has been a superbly scalable model for inter- national markets too, where Wonderbly gets the large majority of its income. It has now translated into nearly 50 languages, and sold into more than 200 countries. “Wonderbly has got the wow factor,” the judges
said. “It’s innovation has hit home and it’s gone from start-up to major established brand in next to no time. Customers have always been at its core, and it’s been completely in tune with what customers have needed in the Covid crisis.”
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