kbb Birmingham | SHOW PREVIEW
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Sonas Bathrooms Stand: F30
Sonas Bathrooms has revealed it is excited to unveil numerous new additions to its 2024 collection during its time at the kbb Birmingham show. Highlights on its stand will include the preview of the Gaia stone-effect bath and unveiling of the Reed concept bath with fluted design. Also on display from Sonas will be the newly launched 2024 additions, including the Hakk Brassware Collection, Aspect Scandinavian coloured wet-room panels, and Mirage framed wet-room panels.
‘Our outlook is one of optimism’
Richard Sloan, CEO, Sonas Bathrooms
Q & A
Q: How’s business compared with last year? A: For Sonas, ours is a story of growth. Last year was a milestone year for us as we embarked on establishing Sonas in the UK and building a network of leading retailers. We are very happy with the foundations we have built and the progress we are making. This year promises to be a stronger year for us in terms of sales as we deepen our partnerships. We also look forward to launching a number of new ranges in the market and of course our first appearance at the Birmingham show.
Q: What are the main challenges facing your sector? A: There is no doubt that the industry as a whole is facing challenges due to the macroeconomic environment. Consumer confidence has been dampened by rising interest rates and inflationary pressures. Recent geopolitical issues are also causing disruption to supply chains and many of these issues are outside our control. We invest in holding almost £10 million of stock, which gives piece of mind to retailers, and we will always strive to have an alternative in stock.
Q: How do you view the health of the UK KBB market? A: As a relatively new entrant to the UK market, our view is possibly different from more established brands who may have seen some post-Covid correction or downturn in trading. Our outlook is one of optimism as the UK market is quite diverse with lots of segmentation across many channels.
Q: How is the supplier/retailer relationship changing? A: At Sonas, we work on developing long-term sustainable partnerships with our retailer network. What I’ve learned in the UK to date is that it’s not too dissimilar to the Irish market. Customers in both markets seem to value the same things – good product, good quality and they really like good service and people who are easy to do business with. The fundamental principle of keeping the customer at the heart of everything we do will remain.
St James Collection Stand: C52
The British brand is inviting visitors to come and discover its “luxury brassware rich in British heritage”. According to the company, St James Traditional combines iconic styling with assured quality and reliability. This bathroom brassware range also allows retailers and specifiers to choose from bespoke hand-finished detailing and customisable options to achieve a tailored solutions for every space. St James Distinction encompasses four unique bathroom ranges – Arno (pictured), Wallis, Stratton and Corinthia. St James Living is a fresh new collection of bathroom brassware and kitchen taps and sinks that has been carefully curated to maximise aesthetic appeal.
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