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SHOW PREVIEW | kbb Birmingham


‘It’s crucial our customers interact with our products’ Richard McGrail, CEO, Armac Martin


Q & A


Q: What are the main challenges facing your sector and how are you tackling them? A: Aspects of the market continue to face challenges securing supply of product, having a subsequent negative effect on lead times. However, this isn’t the case for Armac Martin due to our ability to control every aspect of our operations in-house. Last year, we undertook a major customer outreach programme to identify the main issues that our customers face and understand how we can continue to evolve our operations to help alleviate them. This has included making significant investments in our customer experience team, including the appointment of a dedicated customer experience manager, to ensure we have consistent open communication with our customers.


Asko Stand: M112


Among the product displayed on Asko’s stand will be a key one for the brand – its Style laundry range, which includes its washing machine, tumble-dryer, and heat pump drying cabinet – all made from high-quality stainless steel. Another “showstopper” will be its wine climate cabinet, which is said to be made to the highest quality with classic and sleek Scandinavian styling, while offering a secure home for your precious wine collection. Also on show will be its integrated dishwasher with “state-of-the-art features” and the Craft built-in oven range, including the unique 5-in-1 compact oven, which offers five different cooking methods, and is said to be completely unique to the market.


Q: How do you think the relationship between supplier and retailer is changing? A: While the evolution of digital technologies has transformed the way we communicate, we believe that establishing and maintaining personal connections with our customers is the key to maintaining


successful relationships for both


parties. As a luxury brand that is positioned within the highest tier of the market, it’s crucial that our customers physically interact with our products so that they can understand the value of our hardware and accessories – something that cannot be conveyed on a screen. Kbb is a fantastic opportunity for us to meet with both existing and new customers, and being based in our home town of Birmingham, it’s a chance for us to tell our story and convey just how proud we are of our local heritage, particularly as we celebrate our 95-year


anniversary. The whole team is really looking forward to meeting with so many of our retailers over the three days.


Q: How do you view the health of the UK KBB market? How can the industry improve it? A: We have been pleasantly surprised with the overall performance of the industry towards the end of 2023 and the beginning of 2024. A significant number of our customers have been proactively upgrading or expanding their showrooms, which is crucial for the industry to ensure it continues to stay ahead of the curve and meet latest consumer demand. It’s therefore really important that show- room displays are regularly updated to reflect these latest interior design trends, which is why we offer display showroom discount for all of our retailers, bolstered by dedicated marketing support.


Bidbury & Co Stand: S72 & H84


From a soft launch in 2023, Bidbury & Co is now officially launching as a premium manufacturer of taps, making its debut at the trade show in Birmingham, and sharing stands with both Häfele and Whitebirk Sinks. The English company has taken its 30 years’ experience in the KBB sector to launch its new product range. Managing director Richard Broadbent has been obsessed with design, manufacturing and finding the best possible solutions to produce its wares, the company says. Deep R&D, and examining the competition, has inspired the team to re-engineer and improve designs, choosing the best materials and manufacturers in Europe to give a better-quality tap. This improvement gives another advantage with the ability to offer better service and longer warranties on the range of 15 new taps, the company claims.


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