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PRODUCT FEATURE | Multigenerational bathrooms


The Sonas Alita basin mixer in brushed nickel with extended lever


Bathrooms to Love offers a range of RefleXion Iconix wet-room panels and Easy Care accessories, including a new foldable shower seat and grab rails


The flush-to-floor BetteAir shower tray with BetteAnti-Slip


Sense provides a high level of slip protection


Evolved by JT is a 25mm tray that has the look and feel of a wet room


Keuco Axess is a range of accessible bathroom products. It includes grab bars, rail systems and a stool


The market is certainly making great strides in design, with inclusive shower solutions and brassware perhaps leading the way. However, Keuco’s new Axess range


of accessible bathroom products – designed by Studio FA Porsche – might signal some thing of a shift. Clinical-looking accessories are re - placed with a blend of high design and intelligent functionality for every aspect of the bathroom, including hand rails, grab bars and a bathroom stool. For some, however, there is still a way to go. This is likely the result of a lack of consumer education,


Multigenerational bathrooms can help increase the value of a property – appealing to as many individuals as possible is


essential Rosie Fowley, designer, CP Hart


rather than a lack of great-look ing, barrier-free bath room products or retailer ignorance.


“There is a case to say the next step


is educating consumers and helping them understand that multigene- rational products may not be on their radar now, but could be something


56 “This


they need to consider in coming years,” adds Harris at Showerwall. So that retailers can meet customer needs in this growing market, manufacturers say they are on hand to help – whether with free retailer training and advice, providing working displays or hosting demonstrations so retailers can showcase all of the benefits to homeowners. “It


is vital for the


industry as a whole to consider each member of the household when it comes to bathroom design,” says Ugbaja at Grohe UK.


“The rise of mixed generations living to gether has seen the market for accessible bathroom


design provides


develop significantly. retailers


great


opportunity to upsell and encourage future-proofing design consideration to customers.” Crosswater’s Ticehurst has the last word: “Having more to offer in this space could set a retailer apart from the competition.”


Victor Paris Bathrooms in Edinburgh RETAILER SPOTLIGHT:


Victor Paris Bathrooms views the emergence of multigenerational products as one of the most captivating bathroom trends. This has resulted in its recently unveiled mobility/ease of access and future-proof studio called Beyond the Level within Victor Paris Bathrooms. Here’s what the studio offers: ACCESSIBILITY AND INCLUSIVITY: The studio showcases a variety of products and designs that prioritise inclusivity. From barrier-free showers to grab bars and non-slip flooring. SMART TECHNOLOGY INTEGRATION: Visitors can interact with smart toilets featuring bidet functions and experience advanced lighting control systems integrated into mirrors. DURABILITY AND SUSTAINABILITY: Built to last, products feature durable materials and finishes that reduce the need for replacements, making them environmentally friendly choices. TIMELESS AESTHETICS: To ensure the bathroom remains visually pleasing for years to come, the chosen products are said to excel in timeless design as well as functionality. VALUE FOR MONEY: By reducing the need for regular replacements, these products present a wise financial investment for homeowners.


• December 2023


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