ADVERTISEMENT FEATURE | Reginox
DAVE MAYER, REGINOX
‘Work harder and smarter to exploit the opportunities’
The commercial director of kitchen sinks and taps specialist Reginox looks ahead and evaluates what factors may turn on the tap for more sales in 2024
T
he past year has been an interesting one. For Reginox, it has been successful and stable and we achieved what we wanted to achieve.
For the industry it has been a challenging year. We have
seen a lot of changes, a lot of stresses and strains within the house-builder sector with the change of government and rising interest rates, but the industry as a whole is quite resilient and has started to bounce back.
It felt like the first proper year since 2019 and people’s buying habits have reverted more to what they were pre-Covid – shopping less online and going back into bricks-and- mortar retailers.
People I have spoken with have talked about 2023 being the first opportunity to have a like-for-like comparison with 2019 without the distortions of the Covid years. It has been good to see a little bit of
Consumer confidence
I think 2024 will bring more of the same. There is no end in sight to rising interest rates, although the cost-of-living crisis does seem to be easing a little. Hopefully, people will have a little more disposable income and the confidence to spend it on
their kitchen, bathroom, bedroom or home office
renovation. This may bring a slight uplift in business, but I still think things are going to remain challenging until we see a downward trend in interest rates and some stability to inflation. Until consumer confidence returns with gusto, there is
always going to be that drag on sales and growth. But we at Reginox are optimistic that there are opportunities out there and by working harder and smarter, we can exploit those. Undoubtedly there is going to be an election next year, so that will create a degree of uncertainty, with a lot of political
Things are going to remain challenging until we see that downward trend in interest rates and some stability to inflation
normality come back, but that has obviously been tempered and distorted by interest rate and cost-of-living increases.
arguments, that may undermine confidence. Next year will be about that confidence returning and maybe a change of government will be what’s needed. I think the parties should take a more long-term approach that will benefit the country across all levels of society, rather than selling short-term fixes. If someone ran on a platform of being stable, pragmatic, sensible and fair, that would tick a lot of boxes. Our number-one priority for 2024 will be moving into the contracts sector. We are employing a dedicated contracts team and we are moving very proactively into the house-builder and developer side. We have interviewed and offered roles to some really talented people, and that excites me.
But we have also made the conscious decision not to move away from what we currently do, with our multichannel and multi-product offering, but to be a little bit more decisive and focused on where we
want to go in 2024. We will strive to do what we do, but do it a little better, consolidate what we do and who we deal with. We cannot stand still. We have to be proactively moving forward. I am a big believer in consolidation – keep what you have got, just try to get 1% or 2% more, to be 1% better than your competitors. We are up against some big, well-established names, but if we can be 1% better on service, on quality and price, that is all the customer needs to hear. We want to be the best we can be and have a focused
strategy. That means we can go to kitchen studios and say we can give them an offering that is better and different, so their offering to their customers can be better and different. We are going into next year with some great ideas and a fantastic, nailed- down strategy.
THE BIGGEST OPPORTUNITY FOR RETAILERS IN 2024 IS...
BE MORE CREATIVE You just have to be that bit more creative or different than your competitor. Your small family-owned independent retailer has to be that bit better than the big kids on the block. And it’s the same for us at Reginox.
44 • December 2023
Listen to the full interview with Dave Mayer in a special podcast episode. Go to
kbbreview.com/ podcast to find it
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
