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Appliance sales set to rise by 12%
MAJOR APPLIANCE sales have been the strongest performing sector in the UK fitted kitchens market over the past three years and 2022 looks like it will be 11.6% up on last year.
That is the prediction of the latest Integrated MDA Market Report from analyst JKMR, which shows that MDA sales bounced back strongly in 2021 after the impact of the 2020 lockdowns, with
sales of integrated appliances
projected to rise to £1.5 billion in 2022. The report added that integrated appliances were making up an increasing share of the fitted kitchen product market value year on year, with kitchen projects incorporating a higher average number of appliances, with clients proactively looking for more technologically complex models. While Covid impacted the market in 2020, with a negative effect on new-builds and some mass-volume kitchen retail channels, the lockdowns led to a larger than usual number of households
investing in MDAs –
particularly refrigeration and home laundry. This meant total MDA sales values fell by only 2%, compared with an overall drop of 3.2% for the overall fitted kitchen products market. In 2021, the substantial rise in the
number of new kitchen installations, allied with rising transportation costs leading to price increases, total MDA sales values bounced back strongly, hitting £3.5bn – up 11.6% on 2020. The report predicted that 2022 will see MDA specification continue to improve, with price increases leading to an overall market growth of more than 3% and that sales values would continue to grow by 4.5%.
JKMR also reported that despite
Covid’s impact on the new-build market, where integrated MDA penetration remains higher than in mass-volume retail, sales declined less than 1.9% in 2020, with 2020 clocking up sales of £1.5bn. Integrated MDAs accounted for 40% of the total MDA market value and are expected to exceed that in 2022.
The report also revealed that the majority of integrated MDAs were installed as part of a full kitchen refurbishment. In terms of independent studios, the report showed that the proportion of the kitchen project cost spent on MDAs is rising.
JKMR predicts the market will continue to change with the focus on new-build construction, increasing consumer demand for the smart home and outdoor living.
Franke re-enters UK appliance market with its Mythos family
Franke has re-entered the appliance sector in the UK with its Mythos Appliance Family. The brand is aimed at the mid-to- upper end of the market and offers a range of ovens, hobs and hoods. Recognising the ongoing demand for appliances, it will be available ex-stock from distribution partners Swift, Waterline, Sinks & Things, Forth & Clyde and Bodel assuring availability across the UK and Northern Ireland. The launch of this brand is part of the broader plan by Franke to become a complete kitchen solution brand. Sales and marketing director Jo Sargent
said: “Across Europe, we
successfully supply appliances into a number of markets from three distinct families of Mythos, Smart and Maris, which are aimed at different price and customer segments.”
The range features three 60cm ovens in steam and pyrolytic options, a compact combi oven, a warming drawer, two induction hobs and five hoods – selected from Franke’s current UK portfolio of decorative hoods. In 2021, the Mythos Family ovens received the Red Dot Award in
August 2022 · NEW FOR 2022!
recognition of their sophisticated design and technical performance. Sargent added: “We recognise there are ongoing supply issues in the UK that are hampering retailers’ ability to complete projects and we can provide solutions to these problems with a high-quality, focused range of products. We already have induction hob extractors and hoods available in the UK, with several new models recently launched. But we can also supply ovens and so we have created this integrated offer for the UK market. “Mythos has been created to offer retailers a focused range that is easy to sell and keeps their business rolling. We see an opportunity to plug a gap in the market that current brands are at times struggling to meet.”
MATT BLACK LED MIRROR COLLECTION
LED
.com
www.sycamoreLED.com
Tel: +44 (0)113 286 6686
sales@sycamoreLED.com
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