SUPPLIER PROFILE | Häfele
Listening is always high on the agenda at Häfele. Whether that’s talking to its retailers or taking the time to survey 2,000 homeowners to understand how customers use their homes. Vicki Evans talks to Natalie Davenport, head of marketing at Häfele UK, to find out more
LISTEN REACT
THEN
The AluSplash Elements collection adds colour
Häfele built-in waste bins help create a hidden recycling area
Loox LED strips add ambiance to any space
Häfele is the exclusive distribution partner for Smeg major appliances in the UK
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tures or distributes over a 25,000. It is a global company that will be 100 years old next year and has a massive presence in the UK with an extensive network of retailers and studio partners. However, despite its size, there is a real sense of family within this global company. Like every other business around the world, the past few years have been tough, and it has caused a lot of companies to make some serious decisions. However, with Häfele, its customers are always at the forefront of those decisions. Natalie Davenport (pictured), head of marketing at Häfele UK, explains the past few years from her perspective: “It has been a rough, tough few years but we have focused on maximising our stock levels to service customers. So, even though the inflationary cost has gone up, we have chosen to support our customers as best we can. “We have 25,000-plus products from stock, and because we
T
he stock catalogue at Häfele is all-encompassing. The company manufac-
manufacture and distribute, we can control the supply to better serve our customers. In addition, we are a global business, which will be 100 years old next year, so we have a massive history with our global supply chain, and we can call on that relationship, which some other companies may not be able to do.
“It has been a few years of tough decisions, but there has been a huge push by Häfele to help our customers where we can. We have even had times when we have made decisions that have impacted Häfele in the short term, but have helped our customers maintain their businesses.”
Kitchens for Living Despite the past few years being challenging for Häfele and its retailers, it still made time to take stock and look at things from a more academic angle and as a growth opportunity. As a result, the Functional Spaces: Kitchens for Living White Paper was revealed in March 2022 to see how customers are now using their kitchens. The Häfele team had a fairly good idea what would come out of the
· August 2022
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