The original instrument display for the Robinson R22, Serial #0001. Robinson Helicopter Photo


Ramping Up Sales and Marketing


If you’re going to grow your customer base, you need to let potential customers know about your products.


So as Frank Robinson’s daughter Terry Hane retired in December, Robinson hired Robyn Eagles as the head of global marketing and communications. The new word “global” in her title shows Robinson plans a global campaign. Throughout her career, Eagles developed innovative strategies for Kelley Blue Book, Honda, Acura, TuSimple, and Skyryse to spur growth, awareness and market dominance.


Eagles is overseeing production of the new “Climb Higher” video series featured on the Robinson website and YouTube channel. The series highlights how customers and operators around the world use Robinson helicopters for their missions.


“Our business is built off thousands of small businesses,” Smith noted.


Episode one features Quantum Helicopters based in Chandler, Arizona. The company has trained approximately 4,000 pilots over its 31-year history.


“The reliability of the R22 in my experience is just unmatched,” Quantum founder and president Neil Jones tells viewers. He loves the 2,200-hour systemic overhaul schedule.


“The R22 is the platform to train an entire generation of pilots,” Eagles said. “It revolutionized civil aviation.”


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