NICHE TRAINING MARKET


The core of the Helicopter Institute’s business model is to be an OEM “alternative” training solution for helicopter operators across a variety of mission profiles and aircraft platforms. Often when an operator purchases or operates a specific make/model, the operator likely uses the OEM’s training services for initial and recurrent pilot training. Rowles understood early on that, for a variety of reasons (cost, logistics, course availability, etc.), there would be demand from operators for high-quality pilot courses from a non-OEM training organization.


The keys to becoming an alternative OEM training provider go well beyond addressing issues of cost, logistics, and availability. There must be credibility and recognition — backed up by experience.


Will insurance companies recognize non-OEM provided training courses? The answer is yes, as the training programs are


insurance industry accepted. Helicopter Institute is one of the few training providers approved to accept USAIG Safety Bucks.


Regarding the credibility of the training programs, Rowles has built the courses on decades of experience in the training industry. In addition to being an FAA designated pilot examiner for 29 years (note that: nearly three decades!), Rowles also was the founder of a well-known primary helicopter training academy, Palm Beach Helicopters, back in 2001. Palm Beach was one of the first primary helicopter training companies to effectively incorporate light-helicopter simulator training into primary training curricula.


Additionally, Rowles has experience at the OEM level, as he was an instructor pilot at several prestigious training organizations including the Bell Training Academy and FlightSafety International. Rowles’ unique background and experience gives him


OEM-ALTERNATIVE TRAINING


PLATFORM COURSE OFFERINGS


• BELL 407 • BELL 206B/L • BELL 505 • AIRBUS AS350 • MD 500E


48 Jan/Feb 2023


perfect insight into how to build world-class training programs that everyday operators can easily access and afford.


Because of the company’s efforts, reputation and connections throughout the industry, Helicopter Institute provides training to an extremely diverse set of customers from several sectors including primary and advanced training, law enforcement (local, state and federal), air ambulance, offshore oil support, and utility. Although the client list is long, one gets a feel for the quality of customers attracted to Helicopter Institutes services with names like DEA, Embry-Riddle Aeronautical University, Tennessee Valley Authority, Federal Aviation Administration, Oklahoma State Police, and PHI to name a few.


Jordi Shipman conducts internal training with instructor staff.


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