CONTENTS THE
CARE HOME INDUSTRY HANDBOOK 2027
Contents Editor
Mary-Louise Clews
marylouiseclews@stepcomms.com
Business Manager Mike Gammon
mikegammon@stepcomms.com
Journal Administration Katy Cockle
katycockle@stepcomms.com
Design Steven Dillon
Publisher Geoff King
geoffking@stepcomms.com
Publishing Director Trevor Moon
trevormoon@stepcomms.com
5 Editor’s Introduction 6 Foreword by Professor Martin Green OBE, Chief Executive, Care England
9 Carbon reduction without the overwhelm Richard Ayres, policy advisor at Care England, explains how care home providers can take practical, manageable steps towards reducing carbon emissions while maintaining operational efficiency and controlling costs.
14 Reducing the care navigation burden for families Gerard Crofton Martin of the Social Care Institute for Excellence (SCIE) explores how providers and commissioners can help families access care and support more easily by improving information, guidance and navigation pathways.
19 How to build a communications strategy when it is is not your day job Nathan Hollow of PLMR shares practical guidance for care sector leaders on how unconscious communication can become purposeful messaging that supports their overall organisational goals.
25 How care home operators can remove barriers to female leadership Elizabeth Finn Care Homes chief executive and Care England board member Dr Olivia Curno examines the challenges facing women progressing into senior leadership roles in adult social care, and outlines how operators can create more inclusive career pathways.
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©Step Communications Ltd 2026. Neither the Organiser nor the Publisher is able to take any responsibility for views expressed by contributors. Editorial views are not necessarily shared by the Organiser/Publisher. Readers are expressly advised that while the contents of this publication are believed to be accurate, correct and complete, no reliance should be placed upon its contents as being applicable to any particular circumstances. Any advice, opinion or information contained is published only on the footing that the The Care Home Industry Handbook, its servants or agents and all contributors to this publication shall be under no liability whatsoever in respect of its contents.
31 Optimising dining for wellbeing James Leigh describes how apetito and Care England research has revealed the critical role that dining experiences, nutrition and mealtime environments play in supporting residents’ health, wellbeing and quality of life.
37 Getting ahead on workforce reform Lindsey Dawson of Skills for Care outlines how care home providers can use the ‘care workforce pathway’ to get ahead and prepare their organisations for incoming reform.
42 Listening to care: Lessons emerging across the sector Molly Benson of CloserStill Media reflects on the key themes, priorities and insights emerging from conversations across the adult social care sector.
47 Index of companies (A-Z) 76 Directory of companies 80 Product listings index 85 Directory of organisations 86 Events diary
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