COMMUNICATIONS
create speculation or encourage reporters to find alternative angles. Say something, even if it is only what you stand for and what you are doing in response to a problem.
What are you waiting for? You’re already unconsciously communicating so you might as well make sure you’ve thought about your narrative and put a plan in place to capitalise
Nathan Hollow
Nathan Hollow is a board director at PLMR Group and deputy managing director of PLMR Healthcomms, specialising in strategic communications, reputation management and public affairs across health and social care. With fifteen years of experience advising leading care providers, representative bodies and healthcare organisations, he is recognised for his expertise in media relations and policy engagement. Nathan is also a trustee of The Care Workers’ Charity.
on your best days and navigate your worst. None of this needs a budget, but it does need someone to own it and drive it forward. The same is also true if you hire a professional (like me). Without the right foundations you won’t maximise the return on investment. But, get your communications right, and you’ll have a happier team, a stronger local brand reputation, a fuller online presence and more enquiries at the top of your sales funnel.
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Life Made Better™ THE CARE HOME INDUSTRY HANDBOOK 2027 23
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