New build
From pub to hub: How Macc Care aims to create a very different kind of community
On a former problem pub site in Shirley, Macc Care has created Heathfield Rose – a boutique, clinically led, digitally enabled care home. Editor Mary-Louise Clews attended the launch to find out why this site was chosen, how the development unfolded, and what Macc Care believes sets it apart in a crowded luxury market.
Until recently, the corner of Shirley now occupied by Macc Care’s newest boutique care home Heathfield Rose was known locally for all the wrong reasons. “It was a former pub that had become
a derelict building known for break-ins, graffiti, fires – the lot,” Macc Care new build director and chief nurse Charlotte Quartey, paints the scene. “The local PCSOs told us how many call-outs they used to have. Now they’re very happy this is here.” Today, police sirens have been replaced
by birdsong and the soft hiss of automatic doors. Heathfield Rose - Macc Care’s 18th care home – is a three-storey, purpose-built nursing facility complete with a cinema and gym that looks out over horses, sheep and a field of alpacas.
For the home’s manager Donna Moore,
the location is intensely personal. Having grown-up in the area and worked in local care homes since leaving school, Donna, who lives close to the home, says she’s keen to “ give back to the community that’s given me so many opportunities”. Shirley is no stranger to care provision.
Within roughly a five-mile radius there are more than a dozen homes, ranging from small residential settings to larger providers. Yet Charlotte argues that this makes Heathfield Rose more necessary, not less. “We look at redundant sites, such as
closed pubs and schools, and ask: how can we enhance this community?” she says. “At the same time, we build in clusters across the Midlands so our homes
can support each other clinically and operationally,” she adds. Heathfield Rose plugs into that regional
cluster, with ready access to Blythe Rose, Macc Care’s specialist complex dementia centre, and other sister homes in Staffordshire, the West Midlands and Leicester.
Planning the build Behind a typically polished care home open day, featuring freshly dressed lounges, immaculate gardens and freshly printed brochures, lies a tightly managed, but realistic, development process. Every Macc Care new build is delivered
through a commissioning plan and tracker system, explains Charlotte. Each stakeholder, such as the home
July 2026
www.thecarehomeenvironment.com 13
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
