Altenar’s Platform Enhancements Equip
Operators for Sports Betting Era Sports Betting Altenar
Sports betting and iGaming software provider Altenar has enjoyed a strong first half of the year, successfully executing its jam-packed roadmap. Its latest suite of platform innovations and enhancements will be exhibited for the first time in London at iGB Live - highlighting the cutting-edge tools designed to improve user experience, drive operator flexibility and strengthen omnichannel performance.
FRONT-END ENHANCEMENTS
Several significant upgrades to the front-end functionality will be on display including Market Bundles, an enhancement that groups related betting markets under a single, translatable interface. With tabbed navigation and flexible drag-and-drop integration, Market Bundles make sportsbook content more intuitive to navigate for players, while giving operators greater control over layout and presentation.
Altenar has also streamlined its horse and greyhound offering by creating a single lobby with a series of new widgets, which will be demonstrated. Te revamped racing lobby is designed to deliver an intuitive and seamless user experience, enabling players to effortlessly filter and discover upcoming and popular races.
Visitors to the stand X50 will also get a first-hand look at Altenar’s innovative Tipster Module, which offers a compliant, engaging way to build brand visibility and trust through affiliate and influencer marketing. Operators can integrate influencer tips, Boosted Odds and branded ambassador profiles into their sportsbooks.
Earlier this year, Altenar also enhanced its sportsbook offering with an upgraded tennis vertical, now featuring official TDI data through a strategic integration with Sportradar. Te launch brings fast, live data from ATP and Challenger Tour events, increasing the number of in-play betting opportunities and introducing innovative micro markets.
OMNICHANNEL EXCELLENCE
Altenar will also exhibit the newly updated self-service betting terminal, demonstrating its strength in both digital and retail. Now rebuilt with dual touchscreens, QR code payments and over-the-air software updates, operators can benefit from a unified omnichannel experience.
Operators will have access to advanced configurability, including promotional screen content, localised settings and native integrations with hardware such as printers and bill acceptors.
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