iGP’s Twist of Luck Elevates
Engagement across iGaming Deck Promotional Tools iGP
Twist of Luck, the latest promotional feature from iGP, is providing operators with fresh ways to captivate players and distinguish themselves in a crowded market since its launch earlier this year.
Seamlessly integrated into iGaming Deck, this new promotional tool enables operators to create fully branded prize draws with no additional integration work required at platform level. Campaigns can be tailored with complete freedom over prize logic, frequency, and rewards, covering free spins, deposit bonuses, physical prizes, or vouchers to suit different audiences and markets.
With over 10,000 games from 40+ studios and hundreds of millions of monthly bets, iGaming Deck has grown beyond being just a high-speed aggregator. Twist of Luck turns it into a more innovative engagement hub that helps operators boost acquisition and build loyalty through creative and flexible campaigns.
As the feature runs natively within iGaming Deck, operators can launch and adjust promotions quickly, aligning them with seasonal offers or brand-specific themes, all with no additional tech lift.
Twist of Luck is another example of how iGP is redefining the capabilities of what an iGaming aggregator can offer. By blending top-tier content with tools that drive deeper player connections, iGP empowers its partners to create more memorable gaming experiences and deliver meaningful, measurable growth, spin after spin.
MediaTroopers’ MediaCruiser Platform Provides
Operators Easy Access to an Affiliate’s Toolbox Affiliates MediaTroopers
Since 2019 MediaTroopers has helped US gambling operators secure customers through its affiliate marketing campaigns and network of premium traffic sources. Now, the company is putting that power in operators’ hands with MediaCruiser, allowing greater control and customisation of campaigns by opening up the MediaTroopers toolbox.
Traditional affiliate marketing involves operators trusting experienced organisations like MediaTroopers to build marketing campaigns using established industry connections and tried-and-tested plans. Te control is in affiliates’ hands, but so is the risk. Our MediaCruiser platform gives operators control. Using MediaCruiser, operators can use MediaTroopers’ expertise and premium traffic sources to build campaigns in any US state. Compliance with US regulations is built into the system.
Operators can use advanced targeting capabilities, behavioural and contextual tools, and the MediaCruiser platform to reach a specific audience. With the platform, operators can manage the full campaign process, from bidding to analysing real-time performance metrics and machine learning recommendations to adjust marketing choices. Tose real-time performance metrics include easy-to-understand data
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feeds that highlight successful areas of each campaign while also identifying areas for improvement. AI-driven models will also forecast trends and adjust suggested strategies.
As operators control marketing choices, optimising marketing spending and maximising return on investment is easier. MediaCruiser can help build campaigns for niche audiences and US-wide audiences alike, and the complete control means operators can alter the scale of campaigns on the go. MediaTroopers’ local expertise means that no matter the campaign size, MediaTroopers will back it with in-depth knowledge of regulations and market patterns.
While the marketing choices are in the hands of operators, we don’t just hand over the tools and walk away. MediaCruiser customers will have access to a team with five decades of industry experience available to ensure marketing campaigns are a success.
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