iGaming Brands Choose Incline for
Strategic Digital Marketing Success Marketing Incline Gaming Marketing
Incline Gaming Marketing provides specialist digital marketing services to the global regulated online gambling industry. Online gaming isn’t just another vertical for the company, which has offices in the San Francisco Bay Area, Philadelphia and London, it’s all that it does.
Founded by industry marketing veteran Peter Laverick and with other big names, including Jo Dennis (Chief Commercial Officer) and Oren Langburt (Chief Marketing Officer), steering the ship, the company has built an impressive partner list in North America, Europe and Africa. Its offering is broken down into three core services.
USER ACQUISITION
Incline handles full strategy and execution, from campaign planning and audience strategy to hands-on media-buying and optimisation. Media buying is exclusively digital, with many years of experience in creating and managing ROI-positive campaigns for some of the largest brands in the global online gaming market. Tis includes Meta, where Incline consistently delivers the lowest industry CPI, CPA and CPFTD for its partners, plus other platforms such as TikTok and Snapchat as well as CTV and Programmatic. Incline also offers services for Google, utilising the search giant’s full suite of products to acquire new players at scale.
CRM SERVICES
Acquiring players is just one half of the blueprint, the other is retaining them, and Incline’s CRM team are some of the most experienced in the industry. Tis enables it to provide full lifecycle strategy, content planning and execution across channels. Te team focuses on cost-effective conversion to first-time depositors, and the ongoing retention and reactivation of online players to supercharge lifetime value – one of the most important metrics given the rising cost of acquiring new customers. Cost-effective promotions are crucial to success, and Incline ensures this by combining strategy with analysis and knowledge. Incline’s CRM team is also platform agnostic, with each an Optimove-certified professional.
CREATIVE
Incline is all about letting the creative juices flow, and the company has a dedicated team providing a wide range of services from branding and website design and development to conference materials, content packs for suppliers, marketing collateral, ad assets and more.
Highlight Games to Create Suite of Products using Matchroom Sport Archive Virtual Games Highlight Games
Highlight Games recently announced that it has signed an exclusive deal with Matchroom Sport, owned by the legendary Barry and Eddie Hearn, and will soon launch a suite of gaming products utilising the full Matchroom archive. From the thunderous roars of the darts crowd at Ally Pally to the quiet intensity of snooker finals and the spectacle of FishOMania, Matchroom’s archive is rich with content that is tailor-made for digital transformation.
Highlight Games is now in the process of developing an entire suite of gaming products using Matchroom’s exclusive content: expect to see real footage integrated into virtual sports titles, instant wins, slots, crash games, roulette hybrids, and table games - all designed to deliver a more immersive and broadcast-grade experience.
At the centre of this rollout is PDC Darts, arguably one of sport’s strongest commercial success stories of the past decade. With packed arenas, charismatic stars, and prime-time visibility, darts has the perfect ingredients for digital reimagination and Highlight Games has the
52 expertise and experience to facilitate that process.
Now, with Matchroom’s library — covering everything from tenpin bowling to boxing — Highlight has the kind of scale and content variety that few virtual providers can match.
For operators, the pitch is clear: licensed video content means brand recognition, built-in fanbases, and a layer of legitimacy that graphical simulations often struggle to achieve. It’s also a hedge against the unpredictability of live sport scheduling and a way to engage audiences in markets with less access to live coverage.
Highlight Games also has plans for a new product featuring poker as it continues to expand its product portfolio to appeal to new markets and customers. CEO Steven Holmes welcomes enquiries from parties who are interested in building games using Highlight Games’ assets in partnership - contact
sales@highlight-games.com to learn more about Highlight’s suite of innovative content.
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