EveryMatrix's BonusEngine system puts operators in full control of reward campaigns


EveryMatrix presents BonusEngine, the one system operators need to create and manage reward campaigns for casino and sports betting. BonusEngine enables operators to create engaging player journeys, extend player sessions, boost acquisition and retention, simplify operations and reduce bonus costs.


BonusEngine provides a wide range of bonus types with diverse triggers and features, including advanced gamification elements. Players get to enjoy unlimited bonuses at the same time on sports, casino, or both, with no gameplay interruption.


Trough a rich set of configurations, you can fully control who and when to target, which bets are covered and their contribution by any bonus, while strictly and swiftly managing, controlling, and reporting on your costs.


Te BonusEngine system ensures a great experience for iGaming players via:


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Bonus stacking, which allows players to simultaneously hold an unlimited number of the same kind or different kinds of bonuses. Bonus funds are kept in separate, stacked bonus wallets, all active and available to the player.


Live 5 emphasises compression and speed in latest tooling upgrade


In the last few months, Live 5 has been working on upgrading its tooling to improve how fast and easily the developer can build, get feedback and reiterate faster.


At the end of last year we finished setting up our internal server rack with Kubernetes, which allows us to offload our CI builds seamlessly from the cloud to our in-house hardware. With the increased power and uptime, we can now process and compress every commit of our assets as they are pushed.


Tese prebuilt assets are then pulled directly into the game builds, reducing the time between tagging and the build being playable for QA and design to under 50 per cent of previous time in almost all cases.


As the assets are now not a factor in the game build time, we can spend more time on the compression, which allows for a higher quality image at a much smaller size. In some cases, this reduces the game size by over 20 per cent, which directly correlates to game load time.


An extra bonus to having this processing power is that we could modify our stats tool to run across multiple machines, passing their output to a single


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point. Tis allows the Live 5 maths team to get far more stats runs done in the same amount of time, which means they can be more confident in their output as well as try new changes faster than before.


As another step to increase the speed in which we can iterate, we’ve put some effort into caching what data we can, from external packages and images to build step output that can be reused


safely between builds. Tis improves the speed of both fully tagged release builds and local development builds, allowing the developers to see their changes faster.


We also refactored our build scripts, moving them out of each game and into a central repository. Tis reduces the overhead for any changes we make to our tooling to just a version bump for any game that wants to consume those changes.


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Seamless betting functionality enables cross- bonus wallet wagers, with no interruptions when the player places bets. Bets may be debited from the real-money wallet, bonus wallet(s), or any combination of these.


For operators, BonusEngine provides a host of tools that put them in full control of their reward campaigns:


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Bonus associations empower operators to create dependencies between bonus programmes, such as to include and exclude bonuses available to a player based on already granted bonuses.


Advanced recurrence controls how often a bonus can be granted to an eligible player, including a set number of bonuses per defined period.


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Bonus reporting gives a full overview of each bonus campaign’s performance through 30 output aggregations.


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Full breakdown of the complete status of bonus wallets granted by any bonus campaign: cashed out, lost, forfeited and expired. Includes KPIs such as total deposits generated or net result of the entire campaign.


BonusEngine is designed as an ever-evolving system, with continuous development of new bonus types and functionality, as well as ongoing integrations of vendor-side promotional tools.


While EveryMatrix’s PAM tier-one clients are already leveraging BonusEngine with CasinoEngine or OddsMatrix, the product is now also available to be integrated with third-party player account management platforms (PAMs).


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