Digitain delivers efficiency improvements


and easy automation with Tax Engine Digitain’s new Tax Engine product delivers real improvements in efficiency and effectiveness to sportsbook operators challenged by local taxation requirements. An easy-to-use automated tool has been developed to allow operators to deal with the complexity of regulated international betting tax requirements.


Edmond Ghulyan, Digitain's Head of Sportsbook Development when the product was conceived and launched, explains: "Tis important development came about as a result of listening to feedback from some of our partners who needed help in complying with important betting tax requirements in their regulated markets.


“Digitain’s new Tax Engine can do all the heavy lifting for operators with regulatory challenges and allows them to breathe more easily and focus on their key business objectives – generating growth and providing their customers with a great gambling experience.”


Key functions of the Tax Engine include the ability to automatically deduct betting tax from the


customers’ stakes, from their winnings, or in the case of some countries, from both ends of the transaction – stakes and winnings. Te Tax Engine offers multiple potential tax configurations and is suitable to be used in markets globally.


Te flexible solution works seamlessly with all versions of the Digitain sportsbook - from Turnkey to Sportsbook API, and also works across all possible channels; web, mobile and even in betting shops.


Te Tax Engine implementation includes a sophisticated suite of reporting tools to enable operators to provide compliant and accurate data to regulators, as well as support from the Digitain team to ensure optimal results.


Lightning Box invites players on an ancient


adventure to gather mythic Phoenix Coins Phoenix Coins is the latest slot fresh off the production line at Sydney-based studio Lightning Box. Te developer has earned a loyal following with many of its animal – and often African – themed games across a truely international player base.


Phoenix Coins plunges players deep into a land of mythology and mountains, with classical Greece providing a suitable setting for an ancient adventure. Success on the reels, where creatures and characters include warriors, maidens and the Owl of Minerva, prompts the Phoenix of the title to rise from the flames in order and soar away with stunning wins, with the Phoenix and Fountain acting as the Wild.


If a full stack of coins along with the Phoenix Bonus appears on the reels, the Free Spin round is triggered, leaving the game’s healthy jackpot up for grabs.


To build the excitement along the way, monetary values are shown on the coins which are collected throughout the bonus, with some of these coins awarding extra Free


SportCaller sets the pace in Free-to-Play


SportCaller explains why FTP is increasingly important for keeping players engaged with your brand, enhancing the existing experience, and minimising churn.


THE MARCH OF FTP


Te past 12 months has seen Free-to-Play grow and adapt as a genre, bolstering its strong credentials to become an industry vertical in its own right.


Tis dynamic evolution in status was initially highlighted by the Investor Presentation for last year’s Flutter/TSG mega-merger (in which FTP was listed as one of six key product tent-poles, alongside seasoned industry perennials such as sportsbook and casino). But it was consolidated across a 2020 landscape where only the most agile and innovative thrived.


COVID-19 ACCELERATES CHANGE


Te pandemic’s catalytic quality for accelerating change, especially welcome trends towards digitalisation and responsible gaming, was particularly pertinent.


Tese changes underscored the developing importance of FTP to the industry where SportCaller clients were able to access a softer, more responsible means of keeping players engaged with their key products of interest.


Te burgeoning market opportunity in the US also saw us release 18 new games for five clients - including the likes of FanDuel and CBS.


RETENTION IS KEY IN 2021


Tere is a focus on acquisition and lowering CPAs in the US, while in the UK and Europe FTP is being employed to improve retention and increase customer value. In all regions, we are seeing positive signs with cross-sell from casino and poker into sports betting through our games.


Consequently, it’s no surprise that most of our current games with operators in mature European markets are aimed at player retention in a


Spins. Te collection of Phoenix symbols during free spins can award the player up to three different sized jackpots, ensuring extra anticipation as players wait to see what they’ve got. Te game, which has thematic echoes of the studio’s 2019 hit Spartan Fire but a whole new mechanic, is set to for an exclusive debut with one of Lightning Box’s casino customers next month. It will then go on general release across Europe and North America via their aggregator partner, SG Digital.


“Phoenix Coins may have a mythological setting, but its killer feature and big wins are very much real. Players love an adventure and I’m sure they will be gripped by this one from the start, particularly with the great variety of jackpots on offer," explains David Little, Chief Product Officer and co-founder of Lightning Box.


sustainable and responsible way. Tis represents another positive legacy effect from Covid-19 for both consumer protection and education.


SportCaller’s highly-focused strategy, ideation and broad data from a host of worldwide partners also give us a competitive edge when it goes to both game-delivery and advisory services. For retention-focused games, FTP is increasingly important in terms of keeping a player engaged with your brand, enhancing the existing experience, and minimising churn.


DELIVERING FOR ESTABLISHED STARS AND EMERGING FORCES


We’re proud to say that our breakthrough Beat Te Drop product is now a leading retention tool for Paddy Power in local markets and a go-to-market acquisition tool for Betfair internationally (including a recent roll-out across almost all Latin America countries).


Elsewhere, our core current games with the likes of Coral, William Hill, Superbet, Virgin Bet and Kindred are all distinct, yet converge in their collective principal target of retention.


NEWSWIRE / INTERACTIVE / MARKET DATA P33


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