underscored its appeal with visitors to the show
“In addition to the game graphics from SYNOT Games, the stand design was dominated by three large LED displays that helped to increase its interactivity. Through individual monitors, visitors could get acquainted with the offer of our products and the activities of individual companies,” said Roland Andrýsek, Sales Director of SYNOT Group, and added: “We introduced approximately two dozen gaming devices, which were divided into online and VHP sections. The online section was represented by the presentation of new trends in mobile solutions, including EASIT products, which we operate in many countries, including the Balkan.”
During the exhibition, SYNOT demonstrated not only the current SYNOT products, but also the latest news for the coming year and for various foreign markets.
Belgrade Future Gaming VLTs and Online Slots Synot Group
In Belgrade, Serbia, a two-day exhibition of gaming technology called BELGRADE FUTURE GAMING took place in early June. During this event, 30 mostly European companies presented its products. One of the booths, with an area of more than 100 m2, belonged to the SYNOT Group. New graphics featuring FireBird games and Explosive Game Premium
EDGE-X Slots Cabinets Aristocrat
Casino players in the US are on the EDGE of their seats with excitement, enjoying games in Aristocrat’s new EDGE X cabinet. The all-new cabinet made its official launch at the Indian Gaming Tradeshow and Convention, and now it is appearing on casino floors across the U.S.
Aristocrat’s all-new EDGE X cabinet features two stacked, horizontal, curved 43ins. cinematic LCD screens displaying panoramic views, with stereo symphonic surround sound and virtual button deck, all in a cabinet that occupies a larger-than- life footprint.
EDGE X is entertaining players with two big launch titles: FarmVille slot game and Madonna slot game. The FarmVille game is based on the FarmVille Social builder and FarmVille Social slots enjoyed by more than 100 million players
Open Gaming System Gaming Platforms Scientific Games
Scientific Games and Blue Ribbon have partnered to offer jackpots via the company’s Foundation Innovation platform and Open Gaming System (OGS) content aggregation platform. The partnership sees Blue Ribbon provide their cutting-edge jackpots marketing platform to any OGS content, packaged in a seamless overlay.
For the first time this will give Scientific Games’ partners the capabilities to control the jackpot as a true marketing tool and will make it easy for players to enjoy a new gaming experience tailor made for them. Blue Ribbon will give OGS partners an innovative way to engage better with their players and to offer a new set of incentives tools which will improve both player acquisition and retention.
This year, for example, Spirit cabinets with a 4K curved 43¨ screen with Firebird software, Eclipse cabinets with HD resolution software and also a highly modern circular jackpot LED display. Of course there are new games from SYNOT Games and IGT Interactive with attractive graphics.
The exhibition has become a place for potential customers and business partners from basically every Balkan country. In addition to visitors from Serbia there were representatives of Slovenia, Croatia, Bosnia, Macedonia, Bulgaria, Montenegro and others.
worldwide. Slot players will find all of their favourite characters, farm animals, and livestock. The game features Persistent Free games and the popular Mighty Cash Hold & Spin mechanic. Adding to the fun is a single- site progressive with grand jackpot starting values of $2,500 or $5,000.
The Madonna game invites players to get into the groove with entertaining game play that perfectly captures the essence of the “Material Girl” and her spirit that continues to captivate the world. This game features persistent Mighty Cash Hold & Spin Multipliers, Free Games, and a “Like a Virgin” Wheel Bonus. Madonna offers a multi- site progressive with a grand jackpot starting value of $250,000 or a single- site progressive with a grand jackpot starting value of $5,000.
Dylan Slaney, SVP Casino and Platforms for SG Digital, the interactive division of Scientific Games, said: “We’re starting to finalise our full portfolio of casino content and technology under the umbrella of ‘Open Casino,’ which includes our player account, our Open Gaming System, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots.
“Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences. Blue Ribbon is known industry-wide for their innovative game functionality. Pairing their jackpot innovation with our world-leading OGS platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features. We’re thrilled to work with Blue Ribbon as we prepare the launch of our Open Casino portfolio.” Amir Askarov, CEO for Blue Ribbon, said:
“Scientific Games is one of the leading gaming platform providers in our industry, and we’re excited to enable our unique player engagement platform on their OGS platform.
“For the first time OGS partners will be able to control and manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.
The OGS is one of the industry’s most powerful two-sided distribution platforms. With almost 2500 games from studios worldwide, OGS is connected to over 200 operators across every major regulated market.
“By choosing to work with Blue Ribbon, SG provides another confirmation of the value of Blue Ribbon products as the next generation of engagement tools,” commented Mr. Askarov of the agreement.
NEWSWIRE / INTERACTIVE / MARKET DATA P69
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