Reports MOROCCO MARKET
LOTTERY SGLN
LOTTERY RETAILERS 1,500
LOTTERY REVENUE MAD603M
RACETRACKS 7
RACING REVENUE MAD6.4BN
BETTING OPERATOR MDJS
BETTING REVENUE MAD2.2BN
CASINOS 7
TOTAL GGR: MAD9.4BN (NOT CASINOS)
for a fully integrated computer gaming system to replace a system which had been operated by Intralot for the previous 10 years and whose contract expired at the end of last year.
Italy’s Sisal Group, through its Moroccan subsidiary (Sisal Morocco), won the tender and now has a 10 year concession running until 2028. Since 1997 Sisal has been the sole licensee of SuperEnalotto and also manages SiVince Tutto, Win for Life, Eurojackpot and VinciCasa lotteries and is also active in the sports betting industry with Sisal MatchPoint.
Tere is now a transition period as Intralot withdraws from the lottery in Morocco to focus on sports betting (managed by the MDJS).
Sisal has an ambitious development plan and by 2028 says it will have doubled the turnover on the lottery market with its first year goal to achieve MAD900m and over MAD1bn by 2020. To do this the company plans to launch innovative new games of chance and expand the distribution network from 1,500 to 3,000 Points of Sale and increase the return to players from 50 to 70 per cent.
Sisal has already invested some MAD110m (€10m) into technology and Human resources in Morocco.
Marco Caccavale, lottery director at Sisal Group said: “We have been involved since January 2019 in the management and the development of a complete portfolio of games that will include, among other things, lottery games, but also in instant lotteries, virtual races, online games and interactive lottery machines. We are particularly
P54 NEWSWIRE / INTERACTIVE / MARKET DATA
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