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Compounding World marks its first decade


Compounding World marks its 10th anniversary this


month. Editor-in-chief Chris Smith looks back at its beginnings and tracks some of the big industry events we have covered over the past decade


It is difficult for many of us here at AMI to believe it but this edition of Compounding World — the 116th


— marks the magazine’s 10th anniversary. Of course, time moves fast in


the world of digital products but, while the idea of a digital magazine for mobile consumption may not seem particularly unusual today, back in December 2008 it was quite a leap — Apple’s iPhone had only then been on the market for 18 months, the first Android phone had been launched just two months earlier and the iPad was no more than a sketch on a notepad in California (that now ubiquitous item did not arrive until January 2010). Certainly, we felt we were breaking new ground when we released that first edition. Not for technical reasons, as the software to present a traditional “magazine” on a computer screen had been available for almost a decade. But few publishing compa- nies had adopted it and even fewer were prepared to abandon established, albeit often declining, print models. Most publishers’ response to the “threat” of the internet was to simply turn to “breaking news” at the cost of researched content . AMI had no history in magazine publishing but realised the opportunity that digital technology presented was less speed and more reach. Our business was — and still is — global and built on expert plastics insight and high value industry databases. Digital magazines presented a way to deliver high quality information and to do that globally without the restrictions imposed by the costs of print and postage. So, in December 2008, the web link to the very first edition of Compounding World was emailed to 13,000 compounding industry experts. And how things have changed — today we email links to more than 29,600 people in more than 150 countries. Launch editor Andy Beevers spelt out the Compounding World strategy in his introduc-


tory letter to the first edition — a high quality, editorially-independent, and expert-written monthly magazine 100%-focused on the compounding and masterbatch industry and its supply chain that would be delivered digitally globally. “Whether you’re a compounder in Kuala Lumpur, a concentrate company in Cleveland or a masterbatch maker in Munich, you can access Compounding World as soon as it is published,” he said. Compounding then — and now — receives limited coverage in general plastics industry magazines but it plays a critical role in the development of new plastics solutions and


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