STRATEGY ▶▶▶
According to the GFK-Rus consult- ing firm, in the period January- September 2020, consumers in all social groups contin- ued to ‘switch’ to turkey from al- most all catego- ries of protein products.
Duck and quail The situation is very similar for duck and quail meat. Local an- alysts say that consumer interest in both products is on the increase. “Duck and quail production will also grow with duck production resumed at former Donstar farms at the end of 2020. Russkoye Pole also has plans to increase its production of duck meat, while Uglichskaya poultry farm has increased its quail production,” Lakhtyukhov reports. The Russian com- pany Damate has recently restarted the country’s biggest duck meat processing plant in Rostov Oblast. The company has unveiled plans to boost its duck population in Rostov Oblast from 273,000 to 1 million birds by October 2021. Overall sales of duck meat on the Russian market was about 55,000 tonnes in 2019, Vladimir Sinyagin, chairman of Vladimir Oblast, estimates. Konstantin Korneev, director of the Russian consulting firm Rincon Management, comments that Russian consumers are not used to duck meat which means that all new market players will have to invest in prod- uct promotion. Agrifood Strategies forecast that duck meat production in Russia could grow to between 160,000 and 200,000 tonnes over the next decade. Duck meat has the strongest export potential of the Russian poultry industry, says Lakhtyukhov. Duck meat is a premium product in countries like the Arab Peninsula, as well as in Asia
10 ▶ POULTRY WORLD | No. 5/6, 2021
and specifically China. Lakhtyukhov also says that all those countries have expressed an interest in importing duck meat from Russia. “If we talk about duck and quail, they are not products for home consumption. Growth is expected in the food service sector. For the quail market, I would add another demographic factor, namely, the number of children born, since a significant part of the production is used for baby food,” Lakhtyukhov explains. Yushin told local magazine Agroinvestor that the production of quail meat has a positive future if the business is ap- proached in the right way, but everything depends on the economic situation. “Quail meat is a premium product. Cut- ting it up at the factory is expensive. But there are consumers and hospitality businesses that want to see this meat on the table and on the menu, and who consider it nutritious and healthy,” he says, adding that this segment’s development could be compared with that of the market for premium cuts of marbled beef. “In 2013, quail consumption in Russia was about 3,000 birds, now has has grown to 30,000. If quail meat were more widely available in retail outlets, perhaps its con- sumption would be greater than it is now. However, many su- permarket chains do not yet know how much to order be- cause there is a considerable risk that this meat will not sell before its expiry date,” Yushin concludes.
PHOTO: VORNEZH
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