but the good news is that consumers want poultry products. Between 2010 and 2020 the output of poultry production in Europe increased by 30%, representing a total production of 13.6 million tonnes. He concluded by stating that the poultry industry in the EU is the only meat sector expected to grow over the next ten years. “Today we have self-sufficiency in poultry production of 113% in the EU and the European Com- mission expects that we can maintain that. I doubt that be- cause I think production will shrink in some of our highly de- veloped countries in Europe, such as Germany and Holland,” he commented. Von Drechsel believes that it’s not a lack of demand that is hurting the sector but uncertainties around legislation and the environment. “It’s hard to invest in some- thing if you are not sure whether the investment will pay off in the long run.”
Global perspective An international view was delivered by the president of the International Poultry Council, Robin Horel, who is also pres- ident of the Canadian Poultry and Egg Processers Council. He said poultry was the world’s most popular meat and he expected it to stay there with good growth forecasts in Asia and Africa which will further boost demand. That said, the
food service closure did hugely impact the poultry meat industry in 2020. With around 33% of all poultry meat pro- duced destined for the food service sector, it’s no wonder the industry was adversely affected by the 2020 Covid-19 restrictions. Global experts in the poultry sector at the recent digital Eu- roTier exhibition highlighted how the industry had coped during the Covid-19 era and made some predictions for the 2021 season. It is obvious that some countries are coping bet- ter than others in terms of poultry production but it is also universally clear there is a lot of hope that successful Covid-19 vaccination programmes will open up restaurants and cafes again to boost trade. Nan-Dirk Mulder, an agricultural economist with Rabobank, tackled the global outlook for the poultry industry with spe- cific reference to what is happening in Europe. During his presentation he looked at global animal protein market pric- es between 2017 and 2020 which, he said, were always a good indicator of how the sectors were affected in difficult times. Poultry prices dropped significantly during that period while beef and pork have been less severely affected by Covid-19. “The problem for poultry has been that it is the pro- tein that has the highest exposure to food service,” said
▶ POULTRY WORLD | No. 2, 2021
Unfortunately EuroTier 2021 wasn’t the live event we are used to, but the virtual edition had high level presentations and good net- working tools to explore all that’s new and hot in the industry.
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