STRATEGY ▶▶▶
When exports collapsed, meat was put into freezers but soon they ran out of space and broiler produc- tion had to be curtailed.
poultry products. The UK also remains an important market – it is the top importer of poultry products and second most important importer of fresh and frozen poultrymeat. This means that Brexit will be a major challenge for us. In 2020 the poultry export rules for the UK remain unchanged. Together with AVEC, the National Poultry Council – Chamber of Com- merce is doing its best to maintain the status quo,” Goszczyn- ski said. According to the PAIH, Poland is EU leader in the production and export of poultry. Among its largest recipients in 2019 were: Germany with a 15% share, the United Kingdom with 8%, the Netherlands with 8%, France with 6% and the Czech Republic with 5%. It is also worth noting that as much as 29% of Polish poultry exports go to markets outside of the EU’s customs territory, e.g. Ukraine (7%) and South Africa (3%), with (2%) going to Hong Kong, Ghana, Cuba and China. “We want to keep on growing on the Asian market. To that end, we are introducing a range of activities to promote our poul- try in such countries as China, Japan and Singapore. The Afri- can market also looks promising. Nowhere else in the world is the consumption of poultry growing so quickly,” Goszczynski added. “With existing markets closed due to the pandemic, Polish producers had a unique opportunity to explore new markets. One of these is Singapore. Talks between Polish producers and local distributors have been going on since April. They were stepped up in June and we are expecting the first orders soon. On top of that, since the end of May, Polish poultry ex- ports were allowed into the the very promising UAE market. The Emirates started buying poultrymeat to increase its ‘stra- tegic nutritional reserve’,” the PAIH press office stated. “We are also looking into the situation in South Africa which we consider to be a prospective market. On the one hand, the importers there welcome us warmly. While on the other
8 ▶ POULTRY WORLD | No. 8, 2020
hand, there are domestic producers who want to protect their market,” noted Goszczynski.
Politics an obstacle Poultry producers in Poland do have concerns about the growing competition on the global market. Neighbouring Ukraine is becoming a more active player in the international arena. Some players there do export large quantities of poul- try but are also buying production and processing assets in other countries to incorporate them into their production chain. “The ‘from farm to fork’ strategy, which is an element of the European Green Deal, may slow further growth. The worst case scenario is that too many rules and regulations could put us at a competitive disadvantage, leading to a situation where EU food security is endangered,” Goszczynski said. In his view, this affects not only the poultry industry but the whole agricultural sector. “Due to increasing regulatory pres- sure, Polish producers will not be able to compete with cheap meat from third countries, such as Brazil or Ukraine. As a re- sult, Poland and the EU will no longer be competitive world- wide,” he added. The Polish Agricultural Ministry recently got the green light from the government to provide financial assistance to poul- try farmers. Jan Krzysztof Ardanowski, Poland’s Minister of Agriculture announced on 6 June, “When the European Union refused to support farmers directly from its budget, I offered to allocate part of the funds given to Poland under the rural territories development programme to support companies hit by the coronavirus. I asked for € 1 billion and a few days ago European Commission agreed, but to a far smaller amount – PLN1 billion. The Polish government consistently supports its agricultural industry. In 2018 and 2019, we allo- cated PLN4.5 billion for this purpose. For comparison, in 2015 this figure was PLN450 million, 10 times lower”.
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