STRATEGY ▶▶▶


Marketing cam- paigns are often developed by large players, but individual farmers can do their part as well in connecting with consumers.


including B1, B12, A, D, E and K, as well as omega fatty acids, DHA and EPA. In China, McIntosh discovered, some busi- nesses are selling more than 25% of their eggs online. Food for thought.


Beyond human consumption


Research has identified a range of alternative uses for eggs that may come into play in future: • Protein structures in egg whites can be used to fight infection.


• Yolk lipids could potentially be used as data transmit- ters in computer chips.


• •


Egg shells can be used to filter air without using energy.


Egg membrane is increasingly used as an ingredient in pet food, as a source of pro-collagen.


8 ▶ POULTRY WORLD | No. 3, 2020


Convincing consumers at an early age that eggs are healthy.


1 Explore new ways eggs can be marketed to maintain a steady increase in egg consumption, by Jamie McIntosh, is available to download in full on the Nuffield Scholarship website and was supported by The MacRobert Trust and his employer Lohmann GB.


PHOTO: JORIS TELDERS


PHOTO: HENK RISWICK


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