Profile
Ivan Pupo Lauandos has held the position of president of the Latin American business Aviagen since 2013. He started with the company in 1997 as the managing director of Agroceres Ross, the former joint venture between Aviagen and Agroceres. With Aviagen’s acquisition of the assets of Agroceres Ross, Ivan became general director from 2007.
What can Aviagen’s genetic progress contribute to that under Latam conditions? “The genetic gains of Aviagen broiler breeders in Latin America have and will continue to make a major contribution to the Latin American poultry industry by providing birds with the profile needed by the different market segments. These birds have a healthy growth rate and are highly efficient in converting feed into live body weight. The meat yield has also improved year on year and all of these benefits have worked to bring down produc- tion costs dramatically. We’re also producing more and more birds with very strong adaptability to different environments and excellent robustness – another major benefit for our growers.”
How does Aviagen’s recent GPS expansion in Santa Catarina and Parana fit into that? “Aviagen recently invested to expand production in the South of Brazil (Parana and Santa Catarina) because the southern region represents about 55% of the poultrymeat consumption. So the idea is to be closer to our customers, improve quality standards and reduce transportation distances. We have new GPS farms in Caçador and Capinzal, Santa Catarina state, and a hatchery in Car- ambei, Parana state, which are adding about five million parent stock to our current production capacity.”
Can you give some insight into the domestic market? Is there room for added value meat products or is it more of a standard meat market?
“As I mentioned, the Brazilian chicken market is very competitive. There are several segments such as whole bird, cut-up sections, as well as added-value poultrymeat. The added-value segment represents about 10% of total production. Currently, there is also a niche market for slow-growing birds. In general, the main segments in Brazil are cut-up birds and whole birds.”
What are Aviagen’s main goals in Brazil and Latam? “Aviagen’s main goals in Brazil and Latin America are very clear: we want to continue to grow our business, be closer to our cus- tomers and develop the right poultry for the right segments. Add- ing new hubs within Latin America was a great decision. We now have production systems in Brazil, Colombia and Peru, and are de- veloping a new production facility in Argentina. We want to sup- ply high quality birds that fulfill the needs of every market seg- ment in Latin America and be the preferred supplier of breeding stock all over the continent.”
What do you see as the main challenges on the road to the future? “There has been some instability in some countries (such as Ecuador, Chile and Bolivia, recently) while economic growth has not been strong enough. Among the main challenges for the Latin American region is that the economy of all the countries needs to grow faster – the perfect scenario would be for the growing population to increase its per capita consumption of all animal proteins.”
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