INTERVIEW ▶▶▶ Ivan Pupo Lauandos
“A key role in feeding the world population, today and tomorrow”
With new grandparent stock farms and a hatchery in Brazil, along with the recent purchase of a controlling ownership of distributors in Peru and Colombia, Aviagen is expanding. “Aviagen has always had a strategic vision for expansion in Latin America, believing the region will continue to increase its chicken production to meet consumption and export needs,” says Aviagen’s Latam president Ivan Lauandos.
BY FABIAN BROCKÖTTER
agreements and build farms and hatcheries to improve their mar- ket access and get closer to their customers. Opportunities are there to be be seized and challenges to be overcome.
J
“We want to continue to grow our business, be
closer to our customers and develop the right poultry for the right segments.”
ust before the end of 2019 Ivan Lauandos, president of Aviagen Latin America, reflects on an interesting year for his company. In the midst of turbulent market conditions, both positive and negative, Aviagen was able to sign new
African Swine Fever (ASF). Brazil has the know-how and infra- structure in place to help them minimise this deficit by quickly meeting their demand for poultry, pork and beef. The Brazilian industry is also active in other export markets, such as Europe and other parts of the world, where they need a safe, secure and reliable supply of high-quality poultry breeding stock.”
Is there still the competitive edge that Brazilian producers had before? And how does Aviagen’s genetics and exper- tise contribute to this? “Brazil is truly competitive because the country meets all the conditions necessary to be a major player globally in animal pro- tein production: a plentiful labour supply, production expertise, a strong domestic market, enough land area for grain production, strong knowledge and expertise; everything is there. Brazil also has very good biosecurity, weather conditions and water availa- bility which are key factors to the success of the industry. Avia- gen makes a major contribution to the competitiveness of the Brazilian poultry industry by breeding birds that are specifically adapted to Brazilian conditions and meeting growers’ needs.”
How does Aviagen see the current market situation and what opportunities are there for growth now that Brazil’s export markets have opened again? “There is a huge animal protein deficit in China caused by the
24 ▶ POULTRY WORLD | No. 1, 2020
How do you see Brazil’s role in feeding the growing world population? “Brazil is increasingly involved in the production of animal pro- teins and other agricultural products, such as grain and fruit. Bra- zil is also developing technologies tailored to the local conditions and has a key role to play in feeding the world population today. An important role that will grow in the near future, that’s for sure.”
PHOTO: AVIAGEN
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