PHOTO: NORTH FARM LIVEST
FARM VISIT ▶▶▶
The Baker broth- ers aim for both high health and high welfare, to address public concerns about how food is pro- duced.
Making businesses more efficient Technology is being developed at a very fast pace, which means farmers must also try to stay abreast of the latest products and investigate how to make their own businesses more efficient. Michael is also keeping a close eye on what is available for pig farms and has invested in new technology for their farms. He
says, “Yes, we have looked at and invested in a number of various technologies such as IDAL vaccination guns, wand and tablet recording as well as vehicle and staff tracking to improve our health and safety.” Ian and Michael participate in the Growing Healthy Pigs cam- paign, an MSD initiative to support the pig industry in driving health, welfare and a positive public perception. “We have a big commitment and focus on welfare and animal health,” Mi- chael says. “We have driven down our antibiotic use across our business which has also led to our involvement with the Growing Healthy Pigs campaign. “There are a number of wider issues related to the public per- ception of our industry that we must address to improve in the future. These include a lack of clarity of food labelling. Sometimes the public does not know what they are purchas- ing or what the differences are between products. “Also, the public will indicate welfare and sustainability as im- portant buyer behaviour issues but their buying pattern doesn’t reflect this. We need to address that. “Our outdoor production system is visible but is this how the public perceives pig production? There is a lot of work that re- mains to be done to highlight the lengths we as pig farmers go to in order to produce the best food product we can,” he says.
BUNDLED POWER FOR BROADEST INFLUENZA PROTECTION
Against all predominant classical influenza strains and pandemic influenza strains in the field
• Protects against clinical signs and reduces virus shedding
• Improves reproductive parameters • Positive Return On Investment • Well tolerated and safe
Ceva Santé Animale
www.ceva.com
contact@ceva.com 10, av. de la Ballastière 33500 Libourne, France Phone 00 (0)5 57 55 40 40
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▶PIG PROGRESS | Volume 36, No. 7, 2020
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