STRATEGY ▶▶▶


Nestlé: We want to be a catalyst


Slower growing chicken is not just restricted to Dutch retailers. The whole industry is moving in that direction. One such company is the world’s largest food concern: Nestlé.


BY KIRSTEN GRAUMANS F


ood concern Nestlé can expect many deadlines in the coming years. The company wants to exclusively process cage-free eggs in Europe and the United States by 2020 and worldwide by 2025. By 2024, it


The headoffice of Nestlé in Vevey (Switserland). Measured by turnover, Nestlé is the largest foodcompany in the world, with a turnover of CHF89.8 billion in 2017 (€ 80 billion).


▶ POULTRY WORLD | No. 1, 2019 21


PHOTO: ANP


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