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“With the challenges of introducing a three tier bus schedule, Zūm used data and proprietary technology to dramatically improve and ensure on-time bus performance.”
Solution In Howard County, Zūm used modern routing technology and data to help HCPSS dramatically improve on-time bus performance. When HCPSS rolled out Zūm’s Parent App, which allows parents to track the location of their child’s bus and deliver direct feedback, service climbed to a new level. In the subsequent five weeks, Howard County families rated Zūm’s service 4,107 times; 97% of those ratings were 4 stars or higher (out of 5). The Parent App immediately enabled two- way communication, as well as the collection of fast and actionable feedback. Zūm’s partners benefit from its fully-integrated, end-to-end technology platform— including its proprietary routing software, GPS-enabled bus driver tablets, student RFID cards, and the Zūm Parent App. This technology gives school districts across the country the tools they need to deliver world class student transportation to their communities.
3) Implementation of Modern Integrated School Transportation Technology
Challenge Today, we can track Amazon packages and Uber
rides minute by minute. Parents should be able to do the same when their children ride the bus to school. Unfortunately, student transportation is stuck in the past: many school districts design bus routes on paper, bus drivers carry paper route sheets and pieces of chalk to mark the curb when they arrive at a stop, and parents have to pick up the phone and call to find the status of their child’s bus, and deliver feedback. These old ways persist because: 1. The technology available to school districts across the country is outdated;
2. School districts solve transportation issues piecemeal, implementing bits of technology that can’t talk to each other; and
3. If the decision is made to implement new technology, it’s often deployed in steps or phases— i.e. first new routing software, then a parent-facing mobile app, then student identification (RFID) cards—rather than rolling everything contemporaneously, which reduces the efficacy of the technology.
To learn more about how Zūm is working with thousands of schools across the nation to modernize student transportation, visit Zūm’s website,
ridezum.com.
www.stnonline.com 21
“This kind of two-way communication [with the Zūm Parent App], and the accompanying collection of fast and actionable data, can help districts across the country improve their student transportation services.”
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