SUPPLEMENT


much more wait-and-see approach as we move into the second half of the year. Businesses


aren’t their stockpiling goods, but they are moving inventory to different locations. Everything is currently so


reactionary, a hike could be put in place and then overnight it goes away, meaning the flow of goods is going to speed up again and the only businesses that can really speed up the flow of goods very quickly is airfreight.


ACW: What role are technological innovations such as AI-driven logistics or digital booking platforms playing


in enhancing efficiency and customer


experience across the U.S. air freight market, which of those are exciting you? “This is what excites me about the future of AI. Imagine a freight forwarder sends an email to ‘ANOther at Aviacargo’—there’s no need for manual


reading. AI instantly processes the message,


identifies that the sender has 100 pieces bound for Johannesburg, and seamlessly integrates that data into our capacity and control system. It then automatically generates and sends a quote back to the sender, streamlining the entire workflow. So we won’t need human intervention for this simple stuff but still


delivered the customer the information they asked for in a very timely manner. You do of course need to come back to human intervention where there are complications for a potential booking but this excites me because it means that means there are efficiencies to be had, and you can handle and process more shipments in a 24-hour period. This approach significantly boosts customer satisfaction by


providing a seamless, automated experience—while still ensuring human support is available when needed. We’ve already begun integrating AI tools across the business, and we’re committed to expanding and enhancing these capabilities over the next 12 months. Change is often uncomfortable—it’s human nature to resist it.


That’s why it’s crucial to ensure our team feels supported and valued as we navigate this AI journey together. At the same time, we must not lose sight of the human element that defines our industry. We are, first and foremost, a people business. If we allow technology to overshadow that, we risk facing real challenges. Embrace AI, leverage its capabilities, and let it enhance what we do—but don’t let it take over. Use it as a tool for progress, not as a replacement for human connection. Make it a force for good.


ACW: And finally, looking ahead, where do the most significant investment opportunities


lie


for stakeholders to strengthen their


presence in the


North American air freight ecosystem? Investment opportunities within the US are often shaped by connections markets,


to agencies and


international and


trade


partners. While sectors such as pharmaceuticals, e-commerce


perishables, high-tech


electronics continue to show strong potential, they are well-established rather


than


emerging. The real opportunity lies in how companies adapt their


global strategies in


response to evolving trade dynamics and the current geopolitical environment. Sustainability will


undoubtedly be a major focus in the future, but equally important is the potential for opportunities to emerge from areas we cannot yet foresee. Flexibility must therefore be


the While guiding carbon


emissions Sustainable


tracking Aviation


agile and make swift, informed decisions remains paramount. The challenge is that action needs to be taken now, but many


large organisations simply aren’t able to respond quickly enough. Take our customer, Kenya Airways,


current for example. One of their focus areas is optimising aircraft belly utilization by


closely tracking available cargo capacity in relation to passenger loads. This is a critical initiative, as much of the process can be automated using AI to deliver the most efficient outcomes. There are countless opportunities for airlines in the US and


globally to expand their use of AI—whether it’s optimising passenger and cargo loads, forecasting no-shows or accelerating data analysis. AI can process vast datasets far more efficiently than humans and when accuracy is maintained, it delivers rapid, actionable insights. That’s a win-win for everyone.


“The whole world is still


in the position that there


isn’t actually


enough SAF to go around, so emissions and sustainability impacts are difficult to assess.”


principle. offsetting, and Fuel


(SAF) are already priorities for some carriers, the ability to stay


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