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ENHANCED EFFICIENCY THROUGH AUTOMATION
BY Robert KHACHATRYAN founder and CEO of Freight Right Global Logistics A
utomation technologies have revolutionised operational effi- ciency, with 67 percent of organisations adopting automation to lower operational expenses, increase productivity, and mini- mise human error. These advancements have led to substantial improvements in performance by automating routine tasks and
streamlining processes.
Data-driven decision making BDA (Big Data Analytics) has emerged as a game-changer for strategic de- cision-making, driving significant advancements in the circular economy. By integrating BDA, organisations can enhance decision-making accuracy by 10-15 percent, leveraging real-time data to make informed, strategic choic- es that align with evolving market demands.
Improved customer experience The use of AI and machine learning in digital tools has enabled personalised customer interactions, driving significant revenue growth for business- es that prioritise tailored experiences. Nearly 50 percent of e-commerce businesses now utilise marketing automation tools to enhance customer acquisition and retention, underscoring the value of digital transformation in
customer engagement.
Scalability and flexibility Digital platforms empower businesses to rapidly scale operations and adapt to market fluctuations with minimal disruption. This flexibility is crucial for maintaining a competitive edge in a constantly evolving industry landscape.
Cost reduction and resource optimisation Embracing digital transformation in supply chain management has proven to be a powerful cost-cutting measure, reducing inventory carrying expens- es by 10-15 percent, manufacturing costs by 5-10 percent, and operational costs in warehouses and distribution centers by 6-10 percent. These sav- ings directly contribute to improved profitability and resource efficiency.
Increased collaboration and connectivity According to Harvard Business Review, companies that effectively im- plement virtual communication tools experience a 20 percent increase in project completion rates and a 15 percent boost in employee engagement compared to those relying solely on traditional communication methods. This highlights the critical role of digital tools in fostering collaboration and
connectivity.
Sustainability and environmental impact Scaling digital technologies has the potential to cut emissions by 20 percent in the energy, materials, and mobility sectors by 2050. Even by 2030, accel- erated digital adoption could result in a 4-10 percent reduction in emissions, provided there is a strong commitment to data transparency, digital talent development, and strategic partnerships.
Enhanced security and compliance The integration of advanced cybersecurity measures within digital trans- formation initiatives has significantly reduced the risk of data breaches, ensuring compliance with stringent regulatory standards and protecting sensitive information
Innovation and competitive edge Digital transformation is a catalyst for innovation, enabling companies to stay ahead of the curve by quickly adopting new technologies and business models. This agility is essential for sustaining long-term success in a highly competitive market.
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