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WHAT’S NEW?


BAL CONTINUES TO STRENGTHEN SALES AND


MARKETING TEAM BAL, expert in full tiling solutions, has made moves to strengthen its sales and marketing teams with two new appointments.


Kathryn Hyde has joined as Marketing Manager, and David Moore as Area Sales Manager for North West England and North Wales respectively.


Kathryn brings with her a wealth of expertise in communications and customer engagement from a variety of sectors in the B2B arena.


Following her appointment, Kathryn said: “It is a pleasure to be joining a company with such a renowned reputation for quality products and the unique services it offers to the market. I look forward to supporting the business and its customers in ensuring that tiles remain the surface solution of choice.”


Alex Underwood, Head of Marketing at BAL, said: “I am delighted to welcome Kathryn as Marketing Manager.


“Kathryn has extensive marketing experience, especially in the tiling and general construction sector, and is a natural fit for the business as we continue to invest in our growth strategy.


“Kathryn comes into the business with a track-record of developing


and managing high-profile brands and will be crucial in developing our aims to strengthen our position as a market-leading brand.”


David Moore joins BAL from N&C Nicholls and Clarke where he worked as a branch manager. He has previous experience working in the builders’ merchants sector and is also a trained plumber.


David will work with BAL’s distribution network in the region, as well as supporting fixers and contractors with the company’s portfolio of tile fixing products.


David said: “I’m delighted to join such as well-respected and innovative business in the tiling industry. I look forward to working with the company’s vast distribution network as well as fixers and contractors in the region.”


Debi Boulton, Head of Sales at BAL, said: “David has extensive experience in the tiling sector and will significantly enhance our ability to provide an outstanding support service to our distribution partners, contractors and end-users.”


www.bal-adhesives.com


LARGE SLABS ANNOUNCED AS 2019


TILING TOWN FOCUS International tile and bathroom exhibition Cersaie has announced that this year’s edition of its Tiling Town feature will be centred around large-format tiles.


During the five days of Cersaie 2019, from the 23rd


- 27th September,


the Italian and international tiling world will converge on Tiling Town, located in Hall 31A close to the Piazza Costituzione entrance to the Bologna Exhibition Centre.


On all five days of Cersaie, visitors to the 8th edition of Tiling Town will


— 08 —


have the chance to attend tile-laying demonstrations given by master tile layers, with a special focus on the installation of large-format slabs and panels.


There will also be a packed programme of credit-earning technical seminars for architects and designers held in a dedicated area on each of the five days of Cersaie. These will consist of two hours of classroom lessons and two hours of practical tile-laying workshops.


A large space in Tiling Town will also be set aside for the Italian national ceramic tile layers’ association Assoposa, which will meet with installation professionals each afternoon to discuss the activities carried out during the association’s six-year lifetime and its future objectives.


www.cersaie.it/en/index.php www.tomorrowstileandstone.co.uk


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