HOTEL & LEISURE
THINKING OUT OF THE BOX
North American hotels are taking advantage of the latest interactive, gesture-recognition technology to create an immersive and entertaining flooring solution. Tomorrow’s Flooring Reports.
The Marriott Marquis & Marina hotel located in San Diego, CA, has one foot ahead of the competition when it comes to innovative flooring solutions. The Marriott has partnered with Gesturetek – the inventor, pioneer, multiple patent-holder of camera-enabled gesture-recognition technology – to employ GroundFX interactive flooring as both a customer attraction and architectural highlight.
The sophisticated downtown San Diego hotel, located right next to the marina, is a major venue for conferences and events, bringing in around a million guests and convention attendee’s every year. It has even hosted the iconic San Diego Comic-Con, one of North America’s largest comic book conventions and showcases for studios to promote their upcoming projects. The adaptable interactive flooring technology’s ability to offer a large variety of both preloaded and custom applications has made Gesturetek’s GroundFX the perfect attraction for various conventions, as well as being a continued permanent fixture of the hotel, entertaining and impressing guests beyond the duration of any one event.
Gesture control interactive technology in hotels, bars and restaurants is in growing demand, as leisure venues continue to look for new solutions that will set them apart from the competition. Creating a high-tech atmosphere, engaging patrons and taking experiential marketing and entertainment to new heights, floors
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can become an instant motion sensing interactive display for entertainment and branding. Interactive immersive technologies can be added to inject a wow factor into any environment. For a portable, turnkey, plug and play interactive display solution, Gesturetek has created the Cube turn-key, plug and play, interactive floor projection system. However, if clients are looking for a more permanent and large scale option for high traffic areas, the ceiling mounted GroundFX projection unit is the solution.
GroundFX is a multimedia visual display system that projects incredible interactive special effects, games or advertisements directly onto virtually any floor or flat surface of any size. Users control dynamic multimedia displays with simple gestures and body movement, allowing them to interact simply by walking through the projection space or playing in it. It’s an engaging full-body interactive experience that immerses users in the client’s message and endears them to the brand.
GroundFX works with GestureTek’s patented motion driven video gesture control technology. This state-of-the-art body tracking and gesture recognition system intelligently monitors and responds to the position of the body, allowing for real-time motion control and interaction with display graphics.
System integrators handle all facets of site inspection, installation, activation and system maintenance. Aided by remote diagnostics, GestureTek
monitors and maintains all field units to keep the display(s) running smoothly.
Along with cutting edge software, GestureTek offers creative and design services to customize and optimize the client’s campaign. The production team can help incorporate a client’s ideas into the GroundFX interactive floor exhibit, mixing 2-D and 3-D graphics, sound and video in any way. The team also provides a variety of ‘out of the box’ interactive scenarios that can be used ‘as is’ or easily adapted with the clients corporate logo to get their own custom-branded interactive display up and running quickly.
Travelodge also recently installed GestureTek’s interactive floor projection systems, the CUBE, turnkey plug and play solution. Ryan Urzada, the General Manager of the Travelodge Hotel & Conference Centre in Regina, Canada, said of the installation: “The debut was a really big hit – everyone was talking about it. It really made an upscale ‘splash’... I have to say I am extremely impressed... the effects on the Cube have far exceeded my expectations... it is clear that GestureTek is a very customer focused company.”
www.gesturetek.com 27
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