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FEATURE NEW DIRECTIONS


Tomorrow’s FM talks to Jamie Allam, CEO of Amthal, about the company’s rebrand and why it is changing strategy to have a greater focus on facilities management.


Could you tell us about Amthal’s new direction – why now and what does this mean for the company? Amthal's new direction reflects our commitment to staying at the forefront of innovation and meeting the evolving needs of our clients and facilities management industry.


The move stems from a combination of factors, including changing market dynamics, technological advancements, and a deep understanding of client requirements.


Whereas Amthal was born in the residential scene, we have evolved over 23 years as a proactive response to emerging challenges and opportunities, especially in the building security and facility management landscape.


Technology continues to reshape industries and Amthal recognises the importance of adapting and offering solutions to align with the latest demands. Especially when we now have to consider different working dynamics, including hybrid working.


For the company, this new direction represents a strategic evolution, leveraging our expertise while embracing new possibilities.


It means Amthal is primed to deliver integrated solutions to address complex security issues, enhance operational efficiency, and elevate customer experiences.


As we move forward, Amthal is excited to continue its journey of growth and to set new standards in the security, fire safety and facility management arena.


Will there be any change in the business with the new direction? The transformation you see on the website and in our new branding and key messages is designed to communicate our redefined core values, our commercial expertise and our commitment to customer excellence.


Our new tagline, 'Total Protection, Guaranteed Compliance', sums it all up in one short phrase.


Total protection: We are committed to offering the ongoing monitoring, maintenance, testing and upgrades required by estates, site and facilities managers.


Guaranteed compliance:We understand true fire safety and security now go beyond protection alone — it also means adhering to legal requirements and best practices.


In an age when facility and security managers and responsible persons are over-stretched, time deficient and under-resourced, we believe we have a duty of care to offer the necessary support in line with existing and new legislation to provide peace of mind.


40 | TOMORROW’S FM


What specific enhancements or solutions does Amthal plan to offer


facility managers in this new focus? Amthal has significant experience working with FMs, providing bespoke solutions to address diverse challenges and needs.


We will continue to offer advanced integrated security systems to streamline operations and enhance overall efficiency. We want to tap into the pressure points for FMs, including the need for compliance with evolving legislation, especially when it comes to fire safety.


By focusing on these enhancements, Amthal is committed to empowering facilities managers with the tools they need to create safer, more secure, and well-managed environments.


How do these cater to the unique challenges and requirements facility managers encounter in their day-to-


day operations? Amthal's solutions for facilities managers are designed to align with the specific challenges and requirements faced in daily operations.


We understand facility managers juggle a range of responsibilities, from ensuring security and safety to maximising resources and smart building management. I see this as being akin to a music conductor, leading an orchestra where FMs have so many elements to coordinate in their role.


We are here to help and remove the stress and responsibility for security and fire safety as our area of expertise, to ensure a safe environment, whether it be for residents or a workplace.


Risk Assessments: We work with FMs and responsible persons right from the initial risk assessment phase to understand building requirements and design a suitable fire safety and security solution.


Integrated Solutions: Ensure access control, CCTV surveillance, alarms and fire safety can be covered under one platform. This streamlines management, enabling facility managers to oversee measures seamlessly.


Remote Management: With cloud-based and remote access capabilities, facility managers can monitor and control security systems from anywhere. This flexibility allows a prompt and efficient response.


Real-time Alerts: Our alarm and notification systems provide real-time alerts for any anomalies or security breaches. Facility managers can take immediate action, mitigating potential risks swiftly.


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