COVER STORY LIVING FOR THE LABEL


Gary Morris, Senior End User Client Manager SPS at Brother, explains what the company’s mantra to ‘live for the label’ means and how it helps support transport and logistics businesses.


Label printing is an important part of any transportation and logistics business – but not something you want to spend too much of your time and energy on.


That’s why at Brother, we live for the label. So, you don’t have to.


But what does that mean, exactly?


Well, living for the label is about obsessive attention to detail. It’s about making sure every line, delivery note and warehouse location label is printed with precision. It’s about giving you the freedom to concentrate on other important tasks, safe in the knowledge that labelling is taken care of.


Here’s how we do it:


We live for reliability. So you can keep inventory moving Whether you’re a logistics company, a warehouse operator or a B2C delivery service, you’re facing the same issues: customers want everything delivered ‘now’, for low (or no) cost, and the inventories you need to manage have grown exponentially as a result.


That’s why, in the sector where timing is everything, Brother label printers are always the right choice:


Specialist: The TJ range has been built specifically for high-volume label printing.


Fast: High print speeds and large ribbon capacity of up to 600mm.


Cost effective: The TD range provides a cost-effective solution for despatch labelling.


Built to last: Industrial-grade durability and robust metal construction.


Good on the go: Our RJ series of mobile printers enables users to print at the point of application, and has a range of connectivity options that suits most environments. Reducing labour time, and saving you money.


We live for quality. So you can please your customers In your industry, one tiny misprint or poor-quality barcode can be the difference between delivery and disappointed customers. Both in the warehouse and on the move, accuracy and traceability are paramount.


From our dependable packing bench products to our mobile printing devices, Brother promises:


Clarity: Produce clear, accurate labels and receipts up to four inches in width.


20 | TOMORROW’S FM Quality: Built around exceptional thermal print technology.


Ease of use: The user experience is top quality, with an easy-to-use interface and premium LED, LCD and touch- panel displays.


We live for performance. So you can minimise downtime Whatever your operation, we believe that downtime should be unthinkable. And as ecommerce never sleeps, Brother lives to make sure that your productivity won’t either:


• Reliably print thousands of labels per day to keep up with peaks in demand.


• Spend less time preparing and more time printing, with lightning-quick loading and longer-lasting ribbons.


• Selected models also offer a label rewinder, allowing you to set the printer going then collect the fully printed roll when it’s done.


• Produce all the most popular label sizes (picking, shipping etc.) or talk to our experts about creating bespoke labels.


We live for integration. So you can stay connected At Brother, we’ve made integration seamless. To ensure your tech talks to ours from the word go. And there’s no need to waste time managing teething problems.


• Free demos, testing and testing support, to ensure you’ve got the right product for your needs from the outset.


• Our TJ series of industrial label printers supports a wide range of printer command languages, including ZPL2 emulation.


• We work alongside some of the biggest names in the business such as SAP, BarTender, NiceLabel, Newland and Datalogic – allowing you to quickly and easily fit our technology into your current environment.


• Choose from USB, Serial and Ethernet, with add- ons available for Wi-Fi and Bluetooth connections, including Apple AirPrint capabilities.


• Our exclusive MFi Bluetooth chip is compatible with both Android and iOS devices – perfect for businesses with a mixed fleet of mobile devices or BYOD.


We live for support. So you can get problems sorted, fast We work hard to build quality products that minimise downtime for your business. But in the rare event that


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