FEATURE
opportunities for businesses to bring health and wellbeing to the forefront of their organisations’ agenda.
Building health and wellbeing cultures is a primary focus for 62% of employers over the next three years as businesses recognise the value that achieving this brings.
Incentivising employees is also a growing expectation, with 34% believing that their employer should offer financial rewards to promote healthy living compared to 26% of workers in 2013.
Technology to empower employees The role that technology can play in modern work environments should not be underestimated. Alongside delivering smarter buildings, technology can play a pivotal role in enhancing workplace wellbeing with one in two workers currently using wearables to manage and enhance their health.
The GBAS study found that 35% of employees used wearables to monitor personal fitness levels and sleep
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patterns, 26% for diet, and 17% to manage health conditions such as diabetes.
In 2017, only 16% of employers offered their workforce access to apps or new technologies to encourage healthy lifestyles. A further 12% told us that they planned to include this in their wellbeing programmes in 2018 and another 22% of businesses in 2019.
The tangible value of creating positive health and wellbeing cultures is evident and the business benefits are increasingly recognised.
The challenge for businesses is in truly understanding their unique workforce, identifying the specific needs of their employee population and devising wellbeing programmes that not only satisfy current employee needs, but deliver tailored strategies offering the flexibility to evolve as employees’ needs change.
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