WASHROOMS


A CENTRE FOR WELLBEING P-Wave details its role in the NHS earlier diagnosis drive for cancer.


In any premises, the washroom is literally a ‘go to’ destination and we have so often focused on the importance of cleanliness, hygiene and health and wellness. But what if the washroom could take on a new role as a centre for wellbeing?


At the end of last year, as part of a major new NHS earlier diagnosis drive, NHS England chose P-Wave to put the message 'Blood in your pee? Contact your GP practice’ on urinal mats in tens of thousands of men’s toilets across the country.


The NHS push came after a survey found that nearly half of men (46%) thought blood in pee was not a symptom of cancer. And two-fifths (39%) of men surveyed said they would wait until they’ve noticed blood in their pee multiple times before seeing a GP.


The findings also showed that just over half of men in England use a public urinal at least once a week and the majority of men (71%) said they would be more likely to contact their GP practice if they saw messaging on a urinal mat and were experiencing blood in their pee.


Making the washroom a centre for


wellbeing P-Wave Managing Director Dave Carson said: “We are proud to be chosen to work with NHS England on this first-of-its-kind partnership, which offers a creative yet simple way to literally put a potentially life-saving cancer awareness message in front of men.


“We are delighted to able to make the washroom a centre for wellbeing and put a focus on men’s health awareness. It is great to think that with our P-Wave urinal mats, we


26 | TOMORROW’S FM


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