RECRUITMENT & RETENTION
CONNECT AND GROW
Eammon Price, CEO of Flourish, explores how care providers can transform workforce development to better support and retain their teams.
I grew up in a family of carers, so the pressures on this sector aren't something I've had to learn about from a distance, I watched them up close.
The long hours, the emotional weight, the way the job can leave you with little leſt over to look aſter yourself. It's shaped how we think about workforce development at Flourish.
https://flourish.co.uk/
The scale of the crisis in care has been well documented, so I won't labour the point, but it's worth touching on briefly because it's the reason we've built what we've built.
Low pay and difficult conditions are pushing experienced carers out faster than new ones can be recruited, and every departure adds pressure to the people who stay, leaving already-stretched teams with even less time for training, development or their own wellbeing.
It's a cycle that's difficult to break from the inside, and simply recruiting harder isn't going to break it.
https://www.skillsforcare.org.uk/Home.aspx https://flourish.co.uk/click-learning/
What matters more, I think, is what actually helps. And the data is genuinely encouraging. Skills for Care reports a national turnover rate of 26.2% among direct care staff. But amongst the 120,000 care workers with regular access to training through our online platform, Click Learning, the attrition rate was 10% better during the same period.
That gap isn't incidental. It suggests that when carers are properly invested in and given real opportunities to build their knowledge, skills and confidence, they're more likely to stay in the job.
Cindy Jourdain, Community Projects Manager at Northam Care Trust, has seen the impact that Click Learning can make.
confidence and skills to excel in their roles, with many now going above and beyond for the residents they support.
This matters because the Joseph Rowntree Foundation puts the median cost of recruiting a new care worker at £7,870, well above Skills for Care's 2024 estimate of £4,000–£6,000. Every person who leaves is a loss twice over, to the people they were supporting, and to the team leſt to pick up the slack.
This has driven us to build the cohesive workforce solution we have, which far outstretches a simple eLearning platform.
This is not another app for the sake of it, but a genuinely joined- up way of recognising and supporting the people already doing this work, helping fix a system under strain for too long, and in doing so, helping drive up the quality of care itself. At Flourish, that approach is built around four pillars: Learn, Save, Thrive, and Connect.
LEARN, DEVELOP AND GROW SKILLS TO DELIVER QUALITY CARE
Click Learning helps providers meet mandatory training requirements while giving care workers practical tools to build their skills, knowledge, and confidence. Around 7,000 courses are completed through the platform each day, offering a connected approach to workforce performance, allowing carers to seamlessly access training, discounts, wellbeing and soon, a community of best practice.
SAVE MORE ON EVERYDAY COSTS THROUGH EXCLUSIVE REWARDS AND SUPPORT
https://flourish.co.uk/rewards/
She told us that when her staff feel confident and invested in, retention follows and that our training has given her team the
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Flourish Rewards is our free savings and discounts platform. It provides access to hundreds of discounts on everyday essentials, travel, technology and more.
www.tomorrowscare.co.uk https://www.jrf.org.uk/care/the-hidden-cost-of-low-pay-in-the-social-care-sector
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