ADVERTISING & PR
SPONSORED BY: CERIS BURNS INTERNATIONAL
WE MAKE YOUR STORY A PAGE TURNER
Managing Director, Ceris Burns, looks at the importance of PR and communications
to the cleaning industry and how her agency, Ceris Burns International, can help your company build its reputation.
Storytelling helps us to understand our environment and share personal experiences. The professional cleaning industry has a great story to tell – as it plays a vital role in health, wellbeing, image and perception across the world – and we are here to help you tell it.
Every day there are new developments in the industry and great information to share. It’s a thriving sector which, according to the figures released by the British Cleaning Council in 2017, contributes over £24bn to the UK economy. By communicating your brand values and company vision, telling your unique story, sharing your product capabilities and services, and promoting new launches and developments, you can build your reputation and inspire key target audiences.
Ceris Burns International is a specialist PR and communications agency for the cleaning, environmental, FM, construction and equestrian sectors. Launched in 2007, we have extensive experience managing campaigns in the UK and internationally, for a wide range of organisations from product manufacturers to service companies and trade bodies. Our strategic PR and communications campaigns deliver
measurable results through the expert management of our clients’ reputations.
Working as an extension of your communications team, our objective is to tell your story and increase your brand visibility. We take time to understand your business objectives and create a bespoke strategy that will meet your needs. Whether you need a creative brand-building campaign in one or more countries, or a short-term awareness campaign to support a trade event or product launch, we can deliver. And because we’re specialists in your industry the briefing process is quick and painless. We get up and running fast and leave you to focus on what you do best.
We always strive to communicate every message with a unique angle and produce engaging, thought- provoking content for printed trade media, national, regional, websites and social media platforms, to help you reach customers, prospects and internal audiences.
Services we provide include media relations, corporate communications, content marketing, social media and online services, to crisis
communications and media training. Highly experienced account managers apply comprehensive industry know- how plus foreign language skills, which can help to raise the profile of your organisation on an international level as well as UK-wide. We’ll get to the nitty gritty of your story and tell it using the best fit channels and activities to engage your audience. We’re straight talking so if something won’t work we’ll say and we’ll advise an effective alternative.
Activity undertaken for a range of organisations has included launching new products and services, announcing client wins and developing case studies, writing winning award entries, responding to new legislation, promoting client rebrands and special anniversaries, helping clients manage issues or cope with a crisis and much more.
The most recent addition to our business ‘stable’ is specialist PR and marketing for the equestrian sector. This fits with some of our existing clients in the cleaning, environmental, FM, and construction sectors who provide products or services in this market. We are now providing services including strategic marketing, PR, digital and social media, and athlete representation for this sector on a domestic and international basis.
We are a team of agile minds who bring different approaches to each campaign. If you feel that your company could benefit from increasing the effectiveness of your communications with integrated campaigns or would like to extend your digital activity, call the team at Ceris Burns International on +44 (0)1825 729941 or email
info@cbipr.com.
www.cbipr.com 18 | TOMORROW’S CLEANING YEARBOOK 2018/19
twitter.com/TomoCleaning
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