COVER STORY
A NEW DEFINITION FOR THE NEXT GENERATION OF KATRIN
Following a successful 2017, Katrin looks towards what’s new and improved for 2018.
Katrin has always been a byword for quality in the washroom, but we are pleased to say that 2018 will add a host of new things to the world of Katrin.
A BRIGHT NEW LOOK Firstly, Katrin’s look and feel... In 2017, after extensive research within our customer base, and internally, we have defined our brand in a way that makes it easier for our customers to understand what Katrin can mean to their business. Within the brand Katrin, our goal is to constantly advance and improve ourselves, in line with our cornerstones: Easy, Insightful and Trustworthy.
The new brand strategy and the revision of Katrin’s communication approach also led us to take a closer look at our packaging design and to start making changes. The revised packaging design builds upon the concept of ‘Inclusive Design’, which stands for products that are easy to understand and easy to use for everyone. We emphasize clear and distinct elements in order to improve the legibility and comprehensibility of relevant information, as well as to enhance shelf presence of the packaging.
KNOWLEDGE IS POWER In parallel with these activities, we refreshed
www.katrin.com substantially. During 2017, we delivered substantial improvements in visual experience, and
16 | TOMORROW’S CLEANING YEARBOOK 2018/19
dramatically enhanced the mobile capabilities, specifically delivering a mobile application for most smartphones. We also introduced online tools that help Katrin users to understand, configure and compare Katrin.
Most recently, we have made our successful training program, Katrin Academy, available online. This brings a wealth of knowledge to our end customers’ finger tips, which helps them make better decisions, and helps our distributor customers to ‘work smarter’. All these tools are freely available from the Solutions and Services tab of our website.
The Katrin website evolution will continue, and the goal of the development work is to continually enhance ease of use as well as improve the availability and new end customer segment specific content. These things are all designed to better support our brand partners’ sales and marketing work.
MATCHING A MARKET NEED TO
THE RIGHT PRODUCT So, where next for Katrin? Again, our Katrin research tells us that customers need materials that are specific to their industry. So, this year, Katrin tools will better focus on our specific target market sectors, starting with our Industrial Hygiene Solutions.
With Katrin’s Industrial Hygiene solutions, customers choose their operating environment, and once again,
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