REGULAR
WE AIN’T SEEN NOTHING YET
In a new series of articles, regular TC columnist Max Adam, Sales & Marketing Director at RP Adam, looks at the digital revolution that is continuously taking place around us, and explains how cleaning companies will need to adapt to survive.
What do the following companies or products have in common – newspapers, encyclopaedias, CDs, Yellow Pages, travel agents, branch banking, and printed books, Kodak, Jessops, MySpace, HMV, Blockbuster, Nokia and many others?
The answer, of course, is that they have all become or are in the process of becoming digital dinosaurs due to their failure to adapt to the disruptive impact of new technology. In each case, customer needs are now being better served online.
With the underlying product of these industries being ‘bits’ (information and content), it is not surprising that they have been the first to be disrupted by the growth of the internet and digital technology more generally. However, we ain’t seen nothing yet. The changes witnessed since the advent of the internet twenty years ago will be nothing compared to what is coming over the next few years. The past two
28 | Tomorrow’s Cleaning September 2016
decades have been the warm up act for the main event.
NO INDUSTRY IS IMMUNE We have entered a new, more revolutionary phase in the development of digital technology; a period characterised by turbulent digital change and digital disruption. Over the next few years, the convergence of disruptive technologies will reshape industries and markets faster than at any time in history.
As digital moves from the periphery to the core of everything we do, ‘atom’ industries, where the product or service is essentially physical e.g. cleaning, will be disrupted just as much as the ‘bit’ industries listed previously. With research suggesting that four out of 10 industry incumbents, across a broad range of sectors, will be displaced by digital disruption over the next five years, no industry, and no organisation should consider itself immune from the threat of being disrupted.
With labour markets being transformed by artificial intelligence, cognitive computing and automation, no individual should consider themselves immune. One estimate suggests that 47% of all jobs could be lost to automation over the next two decades.
EXPLAINING WHAT’S AT STAKE IN THE DIGITAL
REVOLUTION Given the rapid pace of digital change taking place, RP Adam Ltd (Arpal Group) are delighted to be authoring the new digital disruption series for Tomorrow’s Cleaning. We are proud to be at the forefront of using digital technology to deliver exceptional value to our customers.
In this series of articles, we will examine the likely impact of digital disruption on the professional cleaning industry and related sectors. We will examine the opportunities and threats for your business including the likely impact on sector labour markets,
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