COVER STORY
The Best Of Lotus Professional® Lives On In Tork®
Tork Manufacturer, SCA Hygiene, has brought an unrivalled range of professional tissue products to Ireland since it acquired the Lotus Professional brand in Europe. Now they explain why the only way is up for this household name.
Lotus Professional has been a household name in Ireland for many years; the highly-trusted brand has long been synonymous with quality, care and innovation. After Tork manufacturer, SCA, acquired the Lotus Professional brand of washroom, hospitality, healthcare and industrial products in Europe in 2012, Lotus products have been carefully rebranded and absorbed into the Tork family, to provide the away-from- home market with an unrivalled range of washroom and cleaning products.
The decision by SCA to adopt a single brand strategy with Tork means that Tork is now a €1billion global brand, and the combination of the two brands means that Tork is the clear market leader in Ireland. “The strapline on our new packaging is: ‘All that you love about Lotus Professional® now lives on in Tork®’ and that is very much the case,” said SCA Ireland Sales Director, Liam Smith. “The names and packaging of our products may have
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changed, but inside the packs you will still find the same great products.
“It is increasingly important for SCA to be seen as experts in our category, so by harmonising two great brands into one product assortment, we can meet the needs of many different segments in the market.” The Lotus Professional brand has been particularly strong in the hospitality industry in Ireland, while Tork is renowned for its high-quality range of non-woven wipers and cloths for use in industrial, engineering, automotive and other workplace environments. This means that both Lotus Professional and Tork have brought something new to the market.
Both companies have long been leading players in the washroom hygiene market, and the product ranges of both brands have been seamlessly combined to ensure that all customers still have access to the products they require. Clever innovations such as the SmartOne toilet tissue system and the Reflex
paper dispenser, already have a strong presence in schools, hospitals, offices and hotels throughout Ireland.
“One of the biggest innovation successes in the Lotus Professional portfolio has always been the SmartOne toilet tissue system,” continued Liam. “This offers huge benefits to our customers, because it naturally reduces product consumption while offering the hygiene and safety benefits that are vital for challenging environments such as hospitals and schools. We have kept this product at the forefront of our range, and simply renamed it the Tork SmartOne® system to tie in with the rest of our product assortment.”
The Tork SmartOne® system dispenses sheets of toilet tissue one at a time, avoiding overuse, and this has been proven to reduce consumption by up to 40%. Single-sheet dispensing reduces maintenance and improves sustainability since less paper is
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