enforced time spent at home in spring 2020 may spur many consumers into redecoration projects.
Apart from COVID-19, the floorcoverings market faces further challenges in terms of overall economic growth and also the shape of the final Brexit trade deal. The latter could significantly impact import prices which could lead to further intense price pressures for many floorcoverings products.
1400 1500 1600 1700 1800 1900 2000 2100 2200
2017 2018 Fcst 2019 2020 Est 2021 Fcst 2022 Fcst 2023 Fcst Value Source: AMA Research Ltd
UK Floorcoverings Market Product Mix 2019 (% by Value)
Vinyl 16%
Carpet 57%
Wood 15%
PRODUCT MIX There has been no significant alteration to the floorcoverings
product mix in recent years reflecting both the maturity of the market and also the relative stability of individual products. The medium-term view is that there is unlikely to be any significant change to the product mix.
Carpet continues to account for the largest share, with tufteds continuing to dominate the sector and wovens now a high value, low volume niche. Vinyl continues to outperform all other sectors, benefiting from the range of specialist products that have been developed for key commercial end- use sectors. The wood floorcoverings sector is now regarded as mature with the focus now centred on higher value laminate and engineered wood products.
Others - including floor tiles and linoleum 12%
Source: AMA Research Ltd rmation Classification: General
1400 1500 1600 1700 1800 1900 2000 2100 2200
2017 2018 Fcst 2019 2020 Est 2021 Fcst 2022 Fcst 2023 Fcst
RECENT PERFORMANCE Market performance since 2017 has been steady rather than dynamic with overall
Value Source: AMA Research Ltd % change
growth of 6% to 2019. The slowing of the economy impacted both consumer spending on higher ticket floorcoverings purchases as well as expansion and refurbishment projects within the business sector.
Intense price competition remains a key characteristic of the market, which together with the ‘colour’ aspect remain the main criteria determining a sizeable proportion of consumer and contract floorcoverings purchases. The competition between floorcoverings products has also increased with the focus on LVT in particular in both the contract and residential sectors.
Imports remain a key feature of the market with import penetration levels in the floor tiles market estimated to be in excess of 70%. The Brexit process has brought this into sharper focus with the relative weakness of Sterling resulting in increased prices for some imported products.
Vinyl 16%
Carpet 57%
Extracted from the Floorcoverings range of market focused reports published between 2018 and 2020 Contact
sales@amaresearch.co.uk or
seewww.amaresearch.co.uk for details.
Wood 15%
www.tomorrowscontractfloors.co.uk 07
-11.0 -9.0 -7.0 -5.0 -3.0 -1.0 1.0 3.0 5.0
FUTURE PROSPECTS We are living in uncertain times with final impacts
of COVID-19 yet to be fully realised and which are likely to have a significant impact on the floorcoverings market. Forecasting into Q3 2020 is extremely difficult as the easing of lockdown has only just begun but the repercussion for many sectors has already started with furloughing of staff being followed by redundancies in sectors such as construction and manufacturing.
Given the very unusual circumstances that COVID-19 has produced, it is likely that demand for floorcoverings products will be impacted in 2020 with value decline of around 10-12%. A return to growth is forecast for 2021 but this is likely to be a modest 2-3% increase rather than significant bounce back. Beyond 2021 annual value growth rates are likely to remain modest, 3-4%, reflecting the maturity of the market and the likelihood of some trading down to more reasonable priced preplacement products by consumers. The contract sector is also likely to see stronger pressure on prices with the potential for specification switch to lower priced contract floorcoverings also becoming evident.
However, there has been increased competition within sectors particularly for modular floorcoverings with carpet tile and LVT continuing to take share from broadloom and sheet vinyl in key contract sectors such as offices and retail.
% change
-11.0 -9.0 -7.0 -5.0 -3.0 -1.0 1.0 3.0 5.0
FEATURE It is likely that demand for floorcoverings products will be
impacted in 2020 with value decline of around 10-12%
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
