POLYFLOR ADD NEW SHADES TO CLASSIC
MYSTIQUE COLLECTION UK commercial vinyl flooring specialist, Polyflor, has just announced the relaunch of their popular Classic Mystique PUR homogeneous collection with a broader palette of more contemporary colours.
The expanded new Classic Mystique range now features 24 colours, including 11 new shades in a mix of brighter, warmer and more natural tones. Available in both 2mm sheet and tile format, the Classic Mystique palette of shades work well together, can be used independently, or can be used in bespoke waterjet designs.
FEEL THE DIFFERENCE WITH NEW UNDERLAYS
FROM FLOORWISE Feel the Difference is a new collection of underlays from floorwise, bringing premium quality for underlays that provide enduring luxury underfoot. Offering three different underlays in recycled PU foam with Elegance, sponge rubber waffle in Inspiration and soft rubber crumb and felt in Prestige; the collection brings homes the very best in comfort and retailers a unique sales opportunity.
Classic Mystique has a tonal non- directional appearance, featuring a duotone chip decoration with marbleised tonal highlight chips. These subtle secondary flecks blend with the main floor surface colour so the product is suitable for use within a dementia-led environment as per Polyflor’s Design Principles for dementia-friendly flooring.
Ideally suited for busy healthcare, education and a wide variety of commercial environments, the cross- linked and UV cured polyurethane reinforcement (PUR) offers a low cost, polish-free maintenance regime for the lifetime of the flooring. Classic Mystique has evolved over the years
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“Usually underlay collections are based around a single construction with various densities and thickness,” explained Richard Bailey, Managing Director, floorwise. “Feel the Difference takes a different approach by building a collection involving different materials that all share a really premium and luxurious feel underfoot. Feel the Difference makes it easy to upsell consumers to a high-quality underlay, whether they prefer the look and feel of a traditional sponge rubber waffle, the incredible comfort of recycled PU foam or the excellent support of rubber crumb and felt.”
All underlays within the range are
with several relaunches and colour updates, with quality and performance consistently remaining a fundamental aspect of the product’s profile.
Classic Mystique sampling can be ordered free of charge on the Polyflor website or by calling the Polyflor Samples Direct Hotline on 0161 767 2551.
constructed with floorwise’s proprietary Ultra High Density for the very best in lasting recovery and a difference that can be truly felt underfoot. Achieving Luxury Use for Elegance (10mm) and Inspiration (10mm) and Heavy Contract Use for Prestige (11mm), these underlays are made to stand the test of time. Also with excellent acoustic absorption and thermal insulation, each Feel the Difference style is among the best in its class.
Feel the Difference is supported by a new look that promotes its luxury and lasting performance to consumers. With new wrapping and extensive in- store marketing support, the collection is ready to make homeowners consider the difference a high-quality underlay can make to their new carpet purchase.
Richard Bailey commented: “By bringing three constructions under one banner, we are providing choice with the confidence of knowing that each is designed to bring the best in luxury. Whether the consumer prefers a particular type of underlay, or it needs to perform a certain task, Feel the Difference delivers the ultimate in quality, performance and comfort.”
www.floorwise.co.uk
Classic Mystique contains 25% recycled material and is 100% recyclable via the Recofloor scheme. This flooring collection also achieves individually certified BRE Global A+ ratings for major use areas which can contribute to BREEAM credits.
www.polyflor.com www.tomorrowscontractfloors.com
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